stories behind the making of the TV ad

grassroots sport

We sponsor a number of grassroots projects that help encourage more children of all ages and abilities to get regular exercise, learn about teamwork and develop social skills.

More about grassroots sport

The Co-operative Farms

We farm over 70,000 acres of land, allowing us to provide customers with the best of British produce, whilst running education programmes to teach children about food production.

More about our farms

walking buses

We’ve helped schools across the country set up Walking Bus schemes to help improve children’s fitness and reduce local traffic congestion on the school run.

More about walking buses

climate change

As one of the world’s leading businesses working to tackle climate change, we spearhead and fund numerous initiatives around the world – from global projects to local schools.

More about climate change projects

sustainable fishing

To prevent over-fishing and protect vulnerable species, we have a strict food ethical policy that ensures all our own-brand fish products are from responsible sources.

More about our campaigns

local communities

Each year we invest millions of pounds in our communities that help to make
a real difference, such as making schools greener and funding local community groups.

More about community investment

carbon offsetting

We’ve brought about a number of ways customers can offset the greenhouse gases they are responsible for, by funding offsetting projects that also help the developing world.

More about carbon offsetting

Fairtrade

Since 1992 we have been a leader in Fairtrade, and now boast the largest own-brand Fairtrade range – such as from Fairhills in South Africa – of any retailer in the world.

More about global poverty