Co-operative Ethics in Action
Black screen. We hear music build and our tile appears 'The Co-operative - Ethics In Action'
We see behind the scenes of the studio, our colleagues being prepared, lots of action, people getting ready, we intercut this with a film countdown (from 5) being projected onto the back wall of the studio as the VO makes an introduction statement. When we reach the end of the countdown we're into our first scene and...
VO:
This is an historic time for co-operation and The Co-operative. Despite pressure in the UK economy, we have continued to do what we do best: provide our members and customers with excellent products and services...
Our Food Colleague moves onto screen and speaks directly to camera. Graphic: Record sales of £13.7 billion
Food Colleague:
We've made record sales of £13.7 billion
VO cont:
...and bring solid values and trust to the communities in which we operates.
Our Member walks into shot, and delivers the line to camera. Graphic: £11.3 million invested in the community
member
We've invested a massive £11.3 million to support community projects
Jump cut to Somerfield colleague. New on screen graphic: Somerfield logo
Somerfield colleague:
The integration with Somerfield...
Our Britannia colleague walks into frame Britannia logo appears on screen.
Britannia colleague
And Britannia, has made great progress.
We jump cut to: Bank colleague walking into studio space
Bank colleague to camera
Our ethical policies for...
Banking and investments...
Food colleague walks into frame
food colleague
Food...
Travel colleague walks into frame
Travel colleague
Travel...
Pharmacy colleague walks into frame holding a transition board and joins them.
pharmacy colleague
And now Pharmacy...
...have all remained strong
Our Pharmacy Colleague holds up her transition board and we push in to full frame to see video footage
VO
Led by our members, we've made considerable progress on our Community Plan, which re-states our commitment to three main areas: Inspiring Young People, Tackling Global Poverty and Combating Climate Change.
INSPIRING YOUNG PEOPLE
Cut back to the studio and we see a Funeral Colleague standing to one side of the screen in quite a close up shot. Graphic: Inspiring Young People
Funeral colleague
We're inspiring young people to change their world
VO
When young people are presented with real opportunities the results can be truly remarkable.
...we push into full frame to see FOOTAGE OF STREETGAMES AND TRUTH ABOUT YOUTH
The Co-operative Streetgames Young Volunteers helps disadvantaged young people to develop sports and community leadership skills.
And the new Truth About Youth grants programme supports organizations around the UK that enable young people to make positive contributions in their local communities.
We've joined the Votes @ 16 coalition to campaign for the voting age to be lowered so that young people are more engaged with society.
Cut back to the studio and we see a Travel Colleague holding a board
Travel Colleague
Our Green Schools activities are changing the way young people see the world
We push into full frame.
VO:
Installing green energy solutions in schools, promoting walking buses and teaching school children about sustainable tourism is showing future generations practical and positive solutions.
We pull back to the studio through the board to see the Member. She speaks to cameral. Graphic: Benefiting 250,000 young people in the UK
Member:
We're making a real difference to the lives of 250,000 young people.
TACKLING GLOBAL POVERTY
VO:
We're also hard at work helping communities around the world to tackle poverty.
Our Somerfield Colleague speaks to camera.
Somerfield colleague:
We've made Fairtrade accessible to millions more shoppers
He holds the board up again to reveal the first frame of the next video.
VO:
Our integration with Somerfield means that our Fairtrade products are available in hundreds more stores, making them accessible to millions more UK consumers, and benefiting thousands more Fairtrade producers and workers.
Meanwhile we're providing extra investment to communities that need it the most:
Development funds for our Fairtrade sugar producers in Malawi.
Establishing funeral co-operatives in South Africa.
And promoting co-operative links between hoteliers and farmers in Turkey, through the Travel Foundation.
COMBATING CLIMATE CHANGE
Cut back to studio as our Travel Colleague walks into screen bringing on a new section heading graphic: Combating Climate Change
VO:
We’re working hard to combat climate change...
We project WIND TURBINE footage across and to one side of our Travel Colleague, leaving room for graphics.
VO:
As well as being one of the world's largest purchasers of renewable energy, we're becoming more energy efficient every year.
Graphic: On track to deliver 25% energy reduction by 2012. We project DIRTY OIL FOOTAGE AND GRAPHICS
Meanwhile our Toxic Fuels campaign challenges the development of carbon intensive toxic fuels such as Tar Sands. In support of this, members came out across the UK to mark the launch of the powerful new film Dirty Oil
Our Travel Colleague holds up his transition board and we see first frame of WAVE FOOTAGE.as we push in to full frame
VO:
Members and their families also joined the Wave climate change march, the biggest mobilization of our membership base in recent times. And we're making great progress on our other environmental objectives
Food colleague:
We've hit our target on reducing packaging a year ahead of schedule...
Graphic: 15,000 tonne reduction in packaging since 2006.
Somerfield Colleague:
We've cut the use of carrier bags...
Graphic: 63% reduction in carrier bag use - Member enters frame holding a transition board, she delivers the line and then looks to a space where the supporting graphic appears
Member:
And we're encouraging our customers and members to do their bit.
Graphic: 40 Love Food Hate Waste events held in 2009
ETHICAL FINANCE
Jump cut to our Bank Colleague in another part of the screen and a new title graphic: Ethical Finance. Colleague speaks to camera
Bank colleague:
We've seen a 38% increase in current account openings.
Bank Colleague holds up a board and we transition to full screen video montage
VO:
This was a landmark year for Co-operative Financial Services, against the backdrop of the banking crisis; we completed the merger with Britannia, relaunched the Bank's unique customer lead Ethical Policy, and extended it to Britannia. We launched new sustainable investment products. And created a new Social Banking Unit, which looks to provide £2 billion of finance for community housing, schools, charities and renewable energy projects.
We transition back to the studio and see the same Bank Colleague who speaks to camera and then remains in situ.
Britannia colleague:
We're investing in the future too...
VO:
Through our Skills4Schools programme, we're using our expertise to transfer key skills to young people, helping to educate a new generation on areas such as future employability and money management.
OUR CO-OPERATIVE DIFFERENCE
Jump cut to our Member Colleague.
Member:
We've now got 5 million members across the UK
We project MEMBERSHIP FOOTAGE AND IMAGES/CARDS ETC.
VO:
Our Values and Principles have given us great strength at a time of reduced confidence in business, and today, our customers, members and colleagues are as active as ever in events, initiatives and community activities.
We see projected FOOTAGE OF THE 10K RACE FOR RNID
VO:
Thousands have taken part in events to raise money for charity, raising over £3.7 million for the Royal National Institute for the Deaf and £3m for Macmillan.
Graphic: Over £6.7 million raised for charity
VO:
...and thousands more members have supported our popular Plan Bee campaign, raising awareness of bee decline in the UK.
Through the Co-operative Enterprise Hub, we're investing millions of pounds over the next few years to support the wider Co-operative sector.
We're working hard to bring the values and principals of co-operation into the educational system for a whole new generation.
Graphic: Target to set up 200 Co-operative Trust Schools.
Funerals colleague:
We're growing! and in line with that growth we're constructing a new world-class head office.
VO:
Today co-operation is as relevant, successful and exciting as it's ever been and The Co-operative, is at the very heart of it. We're celebrating our resurgence and looking forward to the future with confidence, and being a part of it, whether as a colleague, a customer or a member means that you're a part of something that's making a real difference in the world....
One by one our Colleagues and Members enter the frame, as they do they deliver their part of our closing line.
Colleagues/member
Together - we're making - a real difference - to real people - in communities - both here - in the UK - and around the world.
Our Colleagues form a group across the screen with the graphic: The Co-operative - Good For Everyone
VO
The Co-operative, good for everyone.