Championing a better way of doing business for you and your communities
- Championing – It’s part of our heritage, taking a stand, making a noise on a small number of social issues which are relevant to our businesses and our members lives
- Better way of doing business – we need to be commercially successful, building a sustainable way of doing business that is mutually beneficial, recycling our success into strengthening communities. Continuing our ongoing commitment to ethical values and sourcing
- For You – immediate and tangible benefits for our members and customers who are not yet members. Functional benefits - better prices; great quality; right location; excellent customer service; emotional benefit – feels good and feels right
- Your Communities – enabling and strengthening communities, being locally relevant and reinforcing reasons why members and customers should be loyal to us
Co-operative values and principles.