simply value

You've told us you wanted a comprehensive value range, and here it is. 180 everyday items, from fruit juice to pizzas and baked beans to mushrooms. The range features lowest-price non-food groceries including toilet roll, bleach and toilet cleaner. Why Pay More?

Simply value: the honest and sensible choice for the savvy customer.

Customer research indicated that you wanted a value range that offered reassurance. In other words, you need to know that you're buying a quality product, with prominent information about the calorie, sugar, salt and fat content up-front. That's why simply value food and drink packaging features prominent GDA (Guideline Daily Amount) recommendations where appropriate.