The Co-operative has scooped the “Best Sustainable Product” award at the SuperMeat & Fish awards for the second year running.

The SuperMeat & Fish awards aim to reward excellence in supermarket retailing of meat and fish - at both store level and in manufacturing.

This year, the accolade was awarded to The Co-operative for its premium Truly Irresistible Cod & Minted Pea Fishcakes. Firmly aimed at the indulgence sector, the fishcakes are a rich blend of naturally smoked cod, white cod, British mashed potato and Jersey cream surrounding a minted mushy pea sauce centre and coated in a crispy and crunchy breadcrumb.

In keeping with The Co-operative's highly developed sustainability credentials, the cod is line-caught from a responsibly fished source and is naturally smoked in Scotland to ensure the finest quality.

The Co-operative’s Responsible Fish Sourcing Policy, launched in 2008, is a unique method of assessing the sourcing of fish, and was developed by The Co-operative along with its partner suppliers and leading NGO’s, taking into account both environmental and ecological issues. It applies to all Co-operative own-brand fish, including canned and frozen, products containing fish and even sandwiches.

Contact Information:

Eve Alexander
Senior Public Relations Officer
The Co-operative Group
Tel: 0161 827 5895
Email: eve.alexander@co-operative.coop