Triple divi spearhead £200M Christmas cracker

Co-operative and Somerfield have today (30 November) unwrapped Christmas price cuts and a promotional package worth over £200m in savings to their customers.

The wide-ranging offers, including a first-ever triple Dividend, are available at around 3,000 Co-operative and Somerfield food stores across the UK, with the famous Co-op Divi available to Somerfield customers for the first time from today. 

The triple Divi offer, which is available on key lines, is equivalent to a 6p in the pound saving for shoppers – at least three times more valuable than other food retailers’ reward schemes – and the Divi is still the only scheme that allows customers to take the saving in cash.

The £200m giveaway is the mutual retailer’s biggest ever Christmas cracker – made possible by The Co-operative Group’s acquisition of the Somerfield supermarket chain earlier this year.
 
Said Peter Marks, Group Chief Executive, The Co-operative Group: “With rising fuel prices and financial pressures hitting household budgets this Christmas, customers are looking for a great deal locally.  The acquisition of Somerfield has enabled us to offer them our best value deals ever across thousands of products, and, for the first time, Somerfield customers will be able to benefit from the famous Divi, too!”

Christmas offers available at both The Co-operative and Somerfield stores include half-price roasting joints (beef, pork and lamb), half-price smoked salmon and king prawns, half-price Champagne and wine, and half-price premium Christmas puddings.

Other offers include £5 off Nestlé Quality Street Jars, any three packs of Co-operative frozen party food for £5, a third off selected malt whiskies and two for £16 deals on selected large packs of beer.

Meanwhile, customers will also be able to take advantage of a range of coupons, worth a total of £60 million, offering discounts on their shopping bill next time around.