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Accident claims advertising 'enhances access to justice'


Personal Injury 12 Oct 2010

Accident claims advertising helps people get the assistance they need, it has been argued. Accident claims marketing helps people secure the reparations they deserve, according to one legal commentator.

Writing in the Guardian, Neil Rose notes Lord Young of Graffham's long-awaited report is to be publicised this week, with many expecting strong criticism of the way personal injury claims are handled.

In particular, no-win-no-fee accident claims are thought to be under attack in the study, which was commissioned by the coalition government.

However, Mr Rose observes personal injury complaints have not risen over the past decade, with the only changes seen in the number of car accident cases, an area that has always been "under-claimed".

He argues catchphrases such as ""Where there's blame, there's a claim" actually highlight that the basic principles of law hold good - you will only get a payout if the other party is at fault."

Legal Futures reports a recent Legal Services Consumer Panel study into personal injury referral fees - sometimes paid by no-win-no-fee solicitors - concluded they should not be banned.  ADNFCR-3248-ID-800112347-ADNFCR

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