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have a heart

The Co-operative has launched a partnership with The Variety Club’s Children Charity; including supporting the 2010 Gold Hearts Appeal by selling badges in-store.


For more than 60 years, The Variety Club has brought hope, independence and freedom to children and young people. The charity has raised over £200m since its inception. Among its tireless work, the charity provides Sunshine Coaches, Easy Riders electric wheelchairs, exciting and educational trips, equipment for children's hospitals and life-enhancing equipment.

Singer and TV personality Alesha Dixon is the face of the 2010 Gold Hearts appeal, and has designed a limited-edition Gold Heart badge to raise money for The Variety Club Children’s Charity. With help from some of the children benefitting from the charity’s fantastic work, a launch party was held at London’s iconic Battersea Power Station, with Alesha Dixon switching on a  50 metre projection of herself on the face of the building to reveal her exclusive design for this year’s badge.

The Variety Club is a fantastic charity which every year helps thousands of children and young people

The Variety Club Gold Hearts are the original charity badge. Established in 1991, the badges have featured a different design every year and are a popular collectors’ item. This year’s design features the classic gold finish and Alesha’s signature. Each Gold Heart badge sold will help to raise much-needed funds for sick, disabled and disadvantaged children and young people all over the country.

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Alesha Dixon said: “I’m honoured to be fronting the 2010 Gold hearts appeal. The Variety Club is a fantastic charity which every year helps thousands of children and young people.

“Every badge bought from The Co-operative will make a real difference to someone’s life. Just three badges will pay for an unforgettable day out for a young person, so I’m encouraging everyone to go out and buy them.”

We will be promoting the Gold Hearts Appeal in our stores and branches across the UK.


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