Fairtrade sales could hit £2bn by 2012, says foundation
Post by Sean Davies
on 02 March 2011 in Ethical Living
The executive director of the Fairtrade Foundation believes product
sales could hit £2billion by the end of 2012.
Harriet Lamb announced this week that sales of Fairtrade goods
increased by 40 per cent in 2010, despite the recession and increasing pressure
on consumers' disposable income. The retail value of goods sold during the year
has been estimated at £1.17billion, up from £836million in 2009.
Ms Lamb believes this momentum will continue so long as the
public, businesses and producers are willing to build on the achievements made
so far. She admits a target of £2billion
in two years is ambitious, but believes it’s achievable.
She said: "It is fantastic to break the first billion. Fairtrade
is going from strength to strength because the public want it, it makes
business sense and most importantly because it is working for the millions of
farmers, workers and their families who see Fairtrade as their lifeline in
these tough times."
There is now far more environmental awareness and a greater
desire to use Fairtrade products in healthy recipes. Over three million
Fairtrade bananas were eaten in the UK last year, along with 2.3 million
chocolate bars. Brits also drank 9.3 million cups of Fairtrade tea and 6.4
million cups of Fairtrade coffee. Organic cosmetics that include Fairtrade
ingredients are also proving popular, with over one million items sold last
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