publicity

telling as many people as you can

It is important to regularly remind the public of your group’s work and its aims and objectives. The more people you can reach and tell them about your campaigns or activities, the more likely you are to succeed.

Methods of publicity can range from putting leaflets through letterboxes or distributing them in public places, to providing press releases of activities and regional stories to local newspapers and radio.

Certain things are worth considering, whatever method you
decide on:

Ensure that any publicity includes the group’s name, purpose and contact details
If you are using various channels for publicising your group, it is important to ensure that the core messages are consistent throughout so that people have a clear understanding of your group's aims and objectives
Every attempt at publicity needs to catch the eye and engage immediately. People may not read through a whole poster or leaflet, so it is important they understand what it is about in the first paragraph
Consider how you can overcome potential language barriers, particularly in areas with a large number of ethnic minority groups
Using bright colours, large text and imagery will make leaflets more eye-catching. Most computers have basic software or templates for designing leaflets and other styles of document already built in – use the help section or office assistant for more information
Whatever the method of publicity, it must have a clear call to action at the end, eg ‘call us for more information’, ‘come to our meeting’ or ‘visit our website’. If you lack this final call to action, people might not contact you despite feeling sympathy for your objectives.

useful tip

Remember ‘AIDA’ – the simple tool for all publicity:

Awareness – Interest – Desire – Action