food

But the one thing that really sets us apart from other supermarkets is that we offer you an ethical way to shop for what you need. For instance, we have over 200 Fairtrade products in our stores and we were the first supermarket to launch a Fairtrade cotton bag! Don't just take our word for it, we have picked up a whole host of awards this year:

• Responsible Retailer of the Year for the third year running in the Oracle Retail Week Awards, which recognise the best in UK retailing
• Green Supermarket of the Year at the prestigious Grocer Gold awards, beating off competition from Tesco, Ocado and Morrisons
• The Business in the Community (BiTC) Excellence Awards 2010 awarded us four big ticks for all the great ethical stuff we do
• We beat Aldi, Asda, Morrisons and Sainsbury's to scoop two Gold & three Silver Awards at the 2010 Grocer Own Label food and Drink Awards

It’s shopping with the feel-good factor! Remember to show your membership card at the checkout next time so you can top up your points in time for the next share of the profits payout.

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