Our Plan Bee campaign aims to address the decline in pollinators such as bees, butterflies and moths.

Bees don’t just make honey, they pollinate a third of the food we eat! Unfortunately, honeybee numbers have fallen by up to 30% in recent years, which is why we launched Plan Bee in 2009 to help address this alarming decline.

In 2011, as part of our revolutionary Ethical Plan, the campaign was extended to address the decline of other ‘at risk’ pollinators such as bumblebees, solitary bees, butterflies and moths. For instance, two species of bumblebee have become nationally extinct in the last 70 years and there are currently six at risk bumblebees including the shrill and red-shanked carder bees. In addition, 72% of butterfly species are also in decline. Read more about our plan to address this and how you can get involved.

'The Pollinator', our brand new platform game for iPhone, iPad and iPod Touch, is available to download now and allows you to become 'The Pollinator' - a bee sent back from the future to save other bees from extinction. Find out more here.