Co-op cultivates industry-first best before approach with own-brand yoghurts

22 April 2022

Co-op is to scrap use-by dates from all of its own-brand yoghurts in a bid to reduce food waste and combat the 42,000* tonnes – £100million worth – of edible yoghurt that is thrown out by UK homes each year, due to guidance printed on pack.

The industry-first move will see the UK’s leading convenience retailer replace on-pack ‘use by’ guidance with ‘best before’ dates on its entire range of own-brand yoghurts, which will help shoppers to prevent unnecessary food waste at home.

Data states that six million people in the UK consume a yoghurt each day** and research from WRAP has shown that 50 percent of yoghurts are thrown away in unopened packs and 70 percent of the all the yoghurt wasted in the home was due to yoghurts ‘not being used in time’, with the date label cited as the reason.

Nick Cornwell, Head of Food Technical, Co-op, said: “Yoghurt can be safe to eat if stored unopened in a fridge after the date mark shown, so we have made the move to best before dates to help reduce food waste. The acidity of yoghurt acts as a natural defence and we’d encourage shoppers to use their judgement on the quality of their yoghurt if it is past the best before date.”

Traditionally yoghurts have carried ‘use by’ dates which are linked to food safety and guide shoppers to not consume past the specified date, whereas ‘best before’ refers to quality and often allows for the food to be eaten after that date.

Testing shows the product is safe to consume past its listed expiration date and that the main change is of quality. Co-op’s new guidance aims to encourage shoppers to check the quality of the product and use visual cues to establish the suitability to consume.

Cornwell continued: “Data from WRAP has suggested that 70 per cent of food waste happens within the home setting. It’s our ambition to help our members and customers to make small changes that will collectively make a big impact and combat unnecessary food waste.

“Controlling food waste is not only beneficial for managing household budgets, it also has an environmental benefit and will ultimately help reduce carbon emissions. We encourage more retailers and brands to review their on-pack guidance and make the switch to best before dates for yoghurts.”

Catherine David, Director of Collaboration and Change WRAP: “We’re delighted to see Co-op making this change to its entire yoghurt range, as we know that the date label on yoghurt is a fundamental reason that it is wasted at home. Wasting food feeds climate change and costs money. Applying a best before date helps give people the confidence to use their judgement to eat beyond a best before date and use more of the yoghurt they buy – protecting the planet and their pockets.

“We’d encourage all food businesses to follow WRAP/FSA/Defra best practice and identify where products, especially dairy items, like yoghurt, can have a best before date applied and to make that change wherever possible. This action from Co-op shows what a fantastic opportunity there is to stop unnecessary food waste.”

In 2021, Co-op removed date labels on several fresh produce lines as part of an ongoing trial and also offers on pack storage advice on a number of its ranges to help cut waste.

Co-op combats its own in-store food waste and supports thousands of local community groups, donating and redistributing surplus food through its Food Share programme. Additionally, since 2015 the convenience retailer has also diverted more than five million meals worth of food through its partnership with FareShare, to those that need it most.

Co-op will introduce best before dates to its own-brand yogurts from May and will have the full range amended by October 2022.

-ENDS-

Media enquiries: bryan.bell@coop.co.uk / pressoffice@coop.co.uk

Notes to editors

• yoghurt ‘not used in time’. Total annual yogurt waste is 54,000t WRAP’s household food and drink waste: a product focus report

** Yoghurt in the UK - statistics & facts | Statista

Food surplus and waste in the UK – key facts | WRAP