Co-operative Funeralcare bowls the "Waterloo Handicap" back onto TV

06 August 2015

The Co-operative Funeralcare has agreed a sponsorship deal to bring the much loved Waterloo Crown Green Bowls Tournament back to TV screens across the UK.

Taking place annually at the Blackpool Waterloo Hotel Bowling Green, the tournament was last televised on BBC TV 26 years ago.

As a result of The Co-operative Funeralcare’s sponsorship, this year’s handicap finals will receive live uninterrupted TV coverage on free to view channel ITV4 from 10am to 5pm on September 15th and 16th.  ITV4 will also air a series of highlight programmes summarising the day’s events.

A firm part of the UK’s heritage, the Waterloo Crown Green Bowls tournament has been in existence since 1907. Crown Green Bowls remains a much loved sporting tradition in communities throughout the UK, watched and played by over 150,000 officially registered members of The British Crown Green Bowling Association (BCGBA) across over 2,540 affiliated clubs.

Speaking of the £50,000 sponsorship deal, John Taylor, Community Engagement Manager for The Co-operative Funeralcare, said:

“We’ve long supported the bowls as a sporting tradition at the heart of thousands of communities across the UK. We hope that this new sponsorship will come as a further boost not just to bowling but also to local communities by encouraging thousands of viewers to also get directly involved with their local bowls club.”

Mel Evans, BCGBA Commercial Officer, feels this is exactly what the sport needs. Mel said

“This is the best news Crown Green Bowling has received for many years. We have been in discussion with ITV4 and The Co-operative Funeralcare for some time and are delighted to the sponsorship is now in place.” Mel added “It’s been 26 years since the sport has been on terrestrial television and hopefully this will attract newcomers to Crown Green Bowls.”

Mark Audin, Waterloo Bowls Manager, said

“Crown Green Bowls needed television coverage to bring it back into the public eye so this is fantastic news.” He added “We now need the Crown Green fraternity to come along and support the Waterloo – let’s get a big crowd in the stadium to show the public what a unique atmosphere Crown Green Bowls can generate.”

The last “32 rounds” of the competition start on Monday 14th September and will be streamed live by Globegig Media TV on  with the site also featuring the Finals draw live on Friday August 28th at 7.30pm.


Notes to Editors

For further information please contact:

Lauren Hoult, Press and Media Relations Manager
0161 767 4256

Emily Dalton, Press Officer
0161 7674343 


About The Co-operative Funeralcare

The Co-operative Funeralcare is the UK’s number one funeral services provider and part of The Co-operative Group, the UK’s largest co-operative business, whose purpose is “Championing a better way of doing business for you and your communities.”


About The Co-operative Group

The Co-operative Group, which is the UK’s largest co-operative business with interests across food, funerals, insurance and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, The Co-operative Group operates a total of 3,750 outlets, with more than 70,000 employees and an annual turnover of approximately £11 billion.