Extra helpings for parents over the holidays as students reveal hidden talent in the kitchen

22 December 2014

A seasonal surprise and an extra helping hand in the kitchen could be on the cards for parents over the Holidays as a survey by The Co-operative Food and NUS Extra today (Monday, 22 December) highlights the hidden army of culinary talent returning home from University.

Parents should not take “snow” for an answer as the survey, of over 1,000 students, shows how almost 80% of under 21 year-olds will host a pre-Christmas dinner with fellow students before returning home for family festivities.

Research reveals how students have been hiding their light under a “brussel” with 70% paying compliments of the Season to parents by acknowledging that they learnt to cook by watching mum, dad, or grandparents. While 1 in 7 students find their inspiration in a cook book.

However, more than a quarter would consider “cheating” and passing off a ready meal as their own Christmas creation.

And, although two-thirds say that their first attempt at Christmas dinner will be traditional, unusual items to make it on to a student’s pre-Christmas dinner – which wouldn’t be allowed at home on Christmas Day - include; ketchup, curry, pizza, vol-au-vents and, chips.

In the annual cardholder survey carried out by NUS Extra, the 10% discount at The Co-operative Food for cardholders was found to be the discount “used most regularly by NUS Extra cardholders”, followed by New Look; Amazon; Superdrug; ASOS; Odeon and, Pizza Express.

Andrew Mann, Customer Director, The Co-operative Food, said:

“Whether it’s a resurgence in interest in cooking from scratch, or simply creating magical memories over the festive period, students – many of whom are living away from home for the first time – are clearly learning many valuable life skills including how to live and cook on a budget. The Co-operative is committed to delivering quality products at great prices in convenient locations, and with over 2,500 stores across the UK, students can use their discount wherever they live or study – good news for students and reassuring for parents.”

Alex Butcher, Partnership and Marketing Manager for NUS Extra said,

“It’s great to see that 80% of students are not only making the effort to make a Christmas dinner, but so many of them are sticking with tradition and spending the time preparing a proper turkey dinner with all the trimmings over quick and easy options.”

NUS Extra sold more than 650,000 cards last year and The Co-operative Food became the only food retailer to offer a student discount when it joined the scheme 12 months ago, offering a 10% discount off groceries at its stores UK-wide.

The NUS Extra card costs £12 for a full 12 months of savings from the date of purchase. Profits from sales of the card generates much needed income for Students’ Unions and funding for NUS student welfare campaigns.

For further details and information, or to apply for a NUS Extra card, visit http://www.nus.org.uk/en/nus-extra/


Editor Notes:

* Exclusions apply: Baby milk, stamps, saving schemes, National Lottery & Health Lottery purchases, gift vouchers, phone cards, in-store concessions, PayPoint, currency, fuel, cigarettes & tobacco, newspaper delivery and electrical goods.Notes to Editors:


The Co-operative Group

For more information about The Co-operative Food visit www.co-operativefood.co.uk

The Co-operative Group, which is the UK’s largest co-operative business with interests across food, funerals, insurance and legal services, has a clear purpose of “championing a better way of doing business for you and your communities”. Owned by millions of UK consumers, The Co-operative Group operates a total of 3,750 outlets, with more than 70,000 employees and an annual turnover of approximately £11 billion.

NUS Extra is available to all students aged over 16 years, including distance learners and vocational students. It costs just £12 for a full 12 months of savings from the date of purchase. Last year, income from NUS extra raised £2.3m for student unions and over £4million for the student movement.

NUS Extra cardholder discounts:  www.co-operativefood.co.uk/in-store-services/nus-extra-discounts/NUS Extra

NUS: National Union of Students is a voluntary membership organisation which makes a real difference to the lives of students and its member students' unions. NUS is a confederation of 600 students' unions, amounting to more than 95 per cent of all higher and further education unions in the UK. Through its member students' unions, NUS represents the interests of more than seven million students.


Further information:

Andrew Torr

The Co-operative Group Press Office

Tel: 07702 505 551

Email: andrew.torr@co-operative.coop