Healthy living
Helping our members, colleagues and customers lead healthy lives.
Download the 'Healthy living' section of the Co-operate Report 2021 (PDF, 474 KB)
Healthy, sustainable diets
We have an important role to play in helping our members, colleagues and customers lead healthy lives. We do this through the products we sell, our campaigns and by inspiring healthy, sustainable behaviours in communities.
In 2021, we joined WWF’s Retailers’ Commitment for Nature, committing to play our part in supporting WWF’s ambition to halve the environmental impact of UK shopping baskets by 2030.
At the end of 2021, our plant-based brand, GRO (launched in 2020), comprised 49 products. GRO won the Own-Label Range of the Year in the Grocer Gold Awards and the Q Awards in 2021.
In May 2021, we permanently reduced the price of our GRO range to match the price of our meat and dairy-based counterparts, making plant-based choices more affordable.
Healthier products
Our Future of Food ambition commits us to increase the amount of fruit and vegetables as ingredients in our Co-op brand products and continue to take a responsible approach to reducing the amount of salt, sugar and calories in our Co-op brand products.
Over 7 billion calories removed from our own-brand products in 2021
Price parity
A key commitment to our customers is that 100% of our Co-op brand products which are ‘reduced’ or ‘light’ alternatives to a standard product will be no more expensive (based on price/kg).
Read more about our work to make healthy choices easy.