Healthier, more sustainable diets
We have an important role to play in helping our member-owners, colleagues and customers lead healthier, more sustainable lives.
Healthier, more sustainable products
We are committed to designing products with quality, health and sustainability in mind. Our Product Development team continue to review how we can develop our products to make healthier and more sustainable decisions easier for our customers.
We have set a target that by 2030, 83% of our Co-op own-brand food and drink sales (tonnes) will come from non-HFSS products (excluding alcohol and non-food).
Throughout 2024, 62% of Co-op own-brand products sold were non-HFSS and 78.5% of our Co-op own-brand food and drink sales (in tonnes) were from non-HFSS products
Accessibility
At the 2024 Co-op AGM, our member-owners asked us to invest in Member Prices on more healthy products and ingredients and provide inspiration and education around cooking with healthier products and ingredients at home.
We have incentivised the sale of healthier products, such as fruit and vegetables, by lowering their prices through our Co-op Member Prices scheme.
Inspiring healthier, more sustainable behaviours
In 2024, we supported the Veg Power campaign again, which encourages children to eat more vegetables.
We are an official partner of Parkrun, using the partnership to reach and engage with a passionate community, to promote health and wellbeing.