Jo Whitfield

Chief Executive, Food

Jo joined the Co-op as Retail Finance Director in 2016 and was appointed Retail Chief Executive in 2017. Prior to this, Jo was with Asda for eight years and held a number of leadership positions across the business. She joined as Finance Director of George and went on to hold roles as VP of George Operations, International and Strategy and finally VP of Asda General Merchandise, Money and Mobile.

Jo is a qualified Chartered Accountant having trained with Ernst & Young and subsequently moved into Industry. Throughout her career she has worked across various industry sectors and held leadership roles with businesses such as Northern Foods, GE Capital and Matalan.

Jo is an Ambassador for Girls Out Loud, a member of Women in Retail group and leads the Co-op Aspire Network, championing internal progression for all talented individuals.

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