Jo Whitfield

Chief Executive, Food

Jo joined the Group as Finance Director Retail in 2016 and has now been appointed Chief Executive, Food. Prior to this, Jo was with the Asda business for 8 years and held roles as Finance Director for George, VP for George Operations, International and Strategy and finally VP for Asda General Merchandise, Money and Mobile.

Jo is a qualified Chartered Accountant having trained with Ernst & Young and subsequently moved into Industry. Throughout her career she has worked across various industry sectors and held leadership roles with businesses such as Northern Foods, GE Capital and Matalan.

Jo is an Ambassador for Girls Out Loud, a member of Women in Retail group and an ambassador for the Women of the Future programme.

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