Membership update H1 2025

25 September 2025

Saving members money

“The rising cost of living” remained members’ top concern in the period, based on insight from more than 37,600 members who took part in the Group’s annual Big Survey. For Co-op, offering the right products at the right price remains a key priority.

  • Delivering our biggest-ever value campaign, price-matching over 130 items to Aldi for members.

  • Improving value perception with 9.2% point increase in surveyed customers in store who are ‘highly satisfied’ with value for money

  • Making member prices available online through Deliveroo; already available on UberEats.

  • Organisational focus on affordability across all business lines and products:

    • Doubled travel insurance discounts in Feb-Mar, making a Which? ‘Best Buy’ accessible to more people.

    • Funeral plan offers helped members to save up to £250 between March and June.

    • Free legal reviews for members in May, including a £50 discount on any will taken out.

Empowering members to shape their Co-op

Over the past year, the Group’s strategic focus has been on ‘reintroducing’ member-ownership across the organisation, sparking a shift in how the business operates.

  • A 22% rise in AGM voting, after voting rights were extended to a further 1.5 million member-owners. (2024: 43,061 members voting. 2025: 52,646 members voting)

  • A 180% increase in members sharing concerns, ideas and direction through our Big Member Survey (2025: 37,612 responses, 2024: 13,430 responses) and 9,000 more members shaping our businesses and supporting campaigns through our Join In activity. (H1 2025: 285,000 members, H1 2024: 276,000 members)

  • Fuelling youth engagement, with average member age decreasing by nearly two years, year-on-year, driven by a strategy co-created with Co-op’s Young Members’ Group. (Average member age H1 2024: 52.7, H1 2025: 50.8)

  • 27% increase year-on-year in the recruitment of members under 25. (H1 2025: 156,700 recruited, H1 2024: 123,000 recruited)

  • Acting on members’ priorities, including announcing plans to stop trading with 17 countries where there are human rights abuses and violations of international law.

  • Hosting international co-operators and senior leaders from the International Co-operative Alliance as part of the Festival of Co-operation – creating a unique forum to shape the future of the co-operative movement worldwide. Sharing value with members and communities As the United Nations recognise 2025 as the International Year of Co-operatives, Co-op continues to deliver for members, along with the communities and causes they care about.

  • Raising £7 million with Barnardo’s by 2026, building on £5 million already raised over two years to support 600,000 young people.

  • Announcing a new £820,000 fund to support sustainable farming in the UK.

  • Sharing £38.2 million via the Co-op Levy Share Scheme since 2021, supporting over 3,500 apprentices.

  • Supporting colleagues with continued commitment to Real Living Wage.

  • Serving 20,000+ children across 38 schools through the Co-op Academies Trust.

  • Reaffirming commitment to source only 100% British protein in own-brand products – fresh, frozen and as an ingredient.

Read more as part of our interims announcement.