The age of adventure: How the older generation are re-writing the rules on travel

30 September 2026

Co-op Insurance research shows that the older generation is breaking the mould and are increasingly seeking adventure from their holidays.

Fortunately, Co-op Insurance will provide cover for any age, any medical condition, anywhere so we're able to support those adventures.

https://assets.ctfassets.net/5ywmq66472jr/6UYpEjf45xZDrDmSIouFdy/1af699434aab563c9ed6dfc6c62be0a4/COOP_Over_65s_travel_report_final.pdf