5th December marks ‘D’ Day for UK roads

05 December 2017

  • Tuesday 5th December is the most dangerous day of the year to drive
  • Men more likely to claim than women on this day
  • The Midlands is the most dangerous region to drive in

Danger Day

Co-op Insurance is urging drivers to take extra care on the roads on Tuesday 5th December, which has officially been named the most dangerous day of the year.

According to Co-op Insurance’s claims data, more accidents and collisions occur on the 5th December than any other day of the year.*

The thousands of claims show that men are more likely to be in a crash than women as men have historically been involved in over half (57%) of collisions on this day in comparison to two fifths (43%) women.

The Midlands, East Anglia and the North East are the regions where most accidents have taken place in the past, accounting for two fifths (44%) of claims on the 5th December.

Furthermore, the average age of a driver involved in a collision on ‘Danger Day’ is 53.

Nick Ansley, Head of Motor Insurance at the Co-op, said:

“Our claims data shows that the 5th December is the most dangerous day to be on the road.

“This is when we see the most claims for incidents as evenings become darker, there’s more chance of icy roads and roads are generally busier as people commence their Christmas shopping.

“We’re urging drivers to take extra precautions by allowing extra time for your journey and checking car lights and tires before setting off on journeys. This is especially important at a time when there is an increased risk on the roads.”

ENDS

Note to editors

*Based on incidents occurring between 1st Oct 2012 and 30th September 2017

Media Contact:

Emily Penkett
Press and Media Relations Manager
Email: Emily.Penkett@coop.co.uk
Mobile: 07738621201

Rosie Brierley
Press Officer
Email: Rosie.Brierley@coop.co.uk
Mobile: 07834446709

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About Co-op Insurance:

Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.

As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.