Black Friday = Safer roads

23 November 2015

Whilst ‘Black Friday’ offers bargains galore to consumers, it also comes with an added benefit of safer roads with a reduction of accidents and collisions on the UK’s roads.

Following analysis of Co-op Insurance motor claims for accidents, collisions and thefts over the past two years since ‘Black Friday’ gained momentum in the UK:

  • There has been a 5% reduction in the number of accidents, collisions and thefts on ‘Black Friday’ itself between 2013 and 2014.
  • There are, on average, 20% less claims on ‘Black Friday’ than on the Friday which falls the following week - a year on year trend.

Nick Ansley, Head of Motor Insurance at the Co-op said:

“Whilst cyber traffic increases our research suggests that many ‘Black Friday’ bargain hunters are staying at home and doing their shopping online rather than taking to the roads and braving busy shopping centres.

"After analysing our figures, we are hopeful that the trend continues and accident figures, across the year, continue to fall.

“Driving safely, whatever the time of year, is extremely important and simple things such as drivers leaving stopping distances and not speeding can help to improve safety and reduce accident rates all year round.”

Notes to editors

In 2013 Black Friday was on 29/11/13
In 2014 Black Friday was on 28/11/14 

For further information please contact:

Jenna Moss
Press & Media Relations Manager – The Co-operative Group
Tel: 0161 767 4354/0777 044 1828