Black Friday crash claims rise by a fifth

21 November 2018

  • This peak Christmas shopping day signals the start of the motor claims season
  • Co-op claims data shows a 21% increase in motor claims since 2015
  • Bargain-hunters likely to head to the shops on Friday and stay home on Monday

Co-op Insurance is urging motorists to be alert on the roads this Black Friday, with claims data from the insurer revealing that motor incidents have increased by more than a fifth (21%) on this day since 2015.*

Whilst ‘Black Friday’, due to fall on 23rd November this year offers bargains galore to consumers, over recent years it has led to an increase in motor accidents, collisions and theft claims according to Co-op Insurance’s claims data.

Ian Kershaw, Head of Claims at the Co-op, said:

“Our claims data shows over recent years, Black Friday’s sales do lead to more traffic on UK roads and therefore an increasing number of incidents.

“Unfortunately we do see a spike in collisions at this time of year, when drivers seem to be more alert to bargains than the traffic, so we’re urging drivers to take extra care when they’re out on the roads. This weekend signals the start of our busy claims period, which ramps up pre-Christmas, before we see a calmer, festive period.

“Perhaps living up to its name, Cyber Monday does see fewer accidents reported in comparison to Black Friday so this may be a safer time to drive for many across the UK as it seems as though a lot of us stay at home.”

Co-op’s claims data highlights that Cyber Monday, due to take place on 26th November is becoming a safer day to drive on the roads for motorists, as people are more inclined to shop online. Last year, the number of claims decreased over a tenth (11%) on this day, when compared to 2015 figures.**


Notes to editors

*Co-op Insurance’s claims data analysed for Black Friday frequency since 2010 (2017 vs 2015)

** Co-op Insurance’s claims data analysed for Cyber Monday frequency since 2010 (2017 vs 2015)

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