Black Friday motor incidents increased by almost 10% last year

24 November 2016

  • Day of bargains is the start of a peak motor claims season

Co-op Insurance is urging motorists to be alert this Black Friday after claims data has revealed that motor incidents increased by nearly a tenth (8.5%) on the big day, last year.

Whilst ‘Black Friday’ offers bargains galore to consumers, last year it led to an increase in accident, collision and theft claims according to Co-op data, in comparison to 2014.

Key findings:

  • There has been an 8.5% increase in the number of accidents, collisions and thefts on ‘Black Friday’ itself between 2014 and 2015.
  • However, there were 11% less claims on ‘Black Friday’ 2015 than on the Friday which falls the following week.

Nick Ansley, Head of Motor Insurance, at the Co-op Insurance said:

“Black Friday sales really kick off the Christmas shopping period, and according to our data leads to not only online traffic but traffic on the roads across the UK.

“Unfortunately we have seen an increase in the number of road incidents occurring on this day so are urging drivers to take care when they head out to the shops in search of bargains. A day of savings could become expensive and upsetting for drivers if they do have a crash.

“Driving safely, whatever the time of year, is extremely important and simple things such as drivers leaving stopping distances and not speeding can help to improve safety and reduce accident rates all year round.”

Notes to editors:

For further information please contact:

Jenna Moss

Press & Media Relations Manager

Tel: 0161 767 4354/0777 044 1828