Co-op celebrates Communities in Bloom at the RHS Chelsea Flower Show

20 September 2021

Today, supermarket group Co-op is to exhibit at the Chelsea flower show for the first time in its 150th history, with its garden, titled ‘Communities in Bloom’ at this year’s RHS Chelsea Flower Show, taking place, 21st- 26th September.

Designed to celebrate the convenience retailer’s ‘horticulture revolution’ it has undertaken in the past couple of years, the garden showcases the two bedrocks of its flower offer: seasonal British blooms and Fairtrade flowers.

Co-op Chelsea Flower Show

The garden, designed by Chelsea veterans, Sallis Chandler, is centred around a message of hope, that when communities come together, they can change the world around them for the better. The design focuses on three core elements – access to food, education and mental wellbeing, and the real difference Co-op’s partnerships with like-minded organisations in these areas can make.

Gemma Gray Horticulture Technical Manager at Co-op said, “We are so proud to celebrate the power of communities at our RHS Chelsea Flower Show Exhibit, working with designers, Sallis and Chandler to weave this into the garden’s design , through the beauty of flowers.

Where we can, we’ve used Fairtrade and British flowers to support communities at home and around the world. We were the first UK supermarket florist to use 100% Fairtrade roses sourced from Africa and every Fairtrade flower sold supports the flower farmers, pickers and their communities in Kenya.”


Background Information:

From the results of Co-op’s Community Wellbeing Index to the grassroots work done by its members, colleagues and causes, data has been gathered to understand what communities need and the ways in which we can have the greatest impact.

Fair Play – the centrepiece is a children’s playground, where communities naturally come together. The artworks around the garden have been created by students from Co-op Academy schools and express their hopes for the future. Fairtrade roses, carnations and hypericum from Co-op’s growers in Kenya.

Fair Food – Fair access to food in the community is vital which. In the allotment area of the garden, seasonal vegetables, British sunflowers, gladioli and snapdragons bloom, a symbol of how important sustainable solutions for local communities is. __ __Fair Wellbeing____ – It’s important to take a breath, slow things down and make time for yourself. British favourites such as hydrangeas, delphiniums and Peruvian lilies surround a contemplation bench which allows visitors to do just that.

Co-op aims to build stronger, more resilient communities by offering fair access to food, fair access to mental well-being services, and fair access to education and employment for young people.

Co-op wants to make it as easy as possible for everyone to do their bit. When you sign up to become a Co-op Member, every time you buy Co-op branded products and services, 2p for every pound spent goes straight into your Co-op Membership account, which you can choose to donate.

For those visiting the show, the Site number is GFP 224

Further information: Victoria Simons Co-op Press Office M: 07738621076 E: