Co-op expands Chilled Latte range with exclusive Member competition
13 June 2023
Co-op continues to expand its Ever Ground “grounded in good” brand with the introduction of a new caramel flavoured coffee milk drink to its own-brand coffee label. Launching initially for festivalgoers this summer, Ever Ground Caramel Latte (250ml) will be the third addition to the 100% Fairtrade chilled coffee range.
Ever Ground Caramel Latte is a blend of 100% Fairtrade arabica beans with notes of dark chocolate, citrus and a subtle nutty spice, 100% British milk, and a rich caramel flavour. The new addition will be available alongside Co-op’s Ever Ground Latte (250ml) and Oat Latte (250ml) providing shoppers with a well-rounded choice of coffee flavours to enjoy whilst on-the-go.
Revellers at Download Festival were the first to get a taste of the new flavour which launched at the site on 6 June on promotion at £1.20 (exclusive member pricing). The drink is available to purchase from 600 Co-op stores across the UK, priced at £1.90.
To appeal to a younger shopper base and celebrate the launch of the drink at Live Nation festivals, Co-op will launch an exclusive competition with a prominent ‘win’ call out on-pack – a mechanic which is a first for the retailer on an own brand product. Those who purchase any Ever Ground product and swipe their membership cards at checkout will automatically be entered into a free prize draw to win a pair of tickets (with six winners in total) to one of the six Live Nation festivals: Download, Isle of Wight, Latitude, Creamfields, Reading and Leeds.
Co-op’s “grounded in good” Ever Ground brand launched in 2020, providing consumers with an on-the-go 100% Fairtrade coffee from modern self-serve machines inside Co-op stores. Opting for Fairtrade coffee guarantees a fair price for producers, with every purchase allowing farmers to grow their communities economically and socially whilst investing in more sustainable farming.
Daniella Messer, Co-op’s Strategic Own-Brand Manager, said: “The initial launch of the Ever Ground brand in 2020 has been received positively by our customers and members, demonstrating an appetite for convenient coffee that satisfies on taste and delivers on values. It’s convenience without compromise at Co-op and we’re consistently proving quality can be taken to go.
We’re also kicking off the launch with our first ever own-brand festival competition, giving members and customers the chance to attend a Live Nation festival in 2024.
For almost 30 years, Co-op has championed Fairtrade and pioneered ethical practices and we continue to use our own brand products to bring our members and customers better value, whilst doing the right thing for our producers and the planet. Our customers can enjoy our 100% Fairtrade coffee safe in the knowledge that they are playing their part in helping communities across the world.”
The full Ever Ground range includes Ever Ground Whole Bean (200g/£4.00), Roast & Ground Coffee (200g, £4.00), Latte (250ml/£1.90), Oat Latte (250ml/£1.90) and Caramel Latte (250ml/£1.90). Ever Ground products are available collectively across over 1,000 Co-op stores in the UK, including Ever Ground’s self-serve coffees.
For more information about Co-op’s Fairtrade commitments or to find out how to become a Co-op member, customers can visit here.
To find out more about the exclusive Ever Ground festival competition, visit here
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For more information:
Please contact Sharn or Lauren:
E: sharn.smith@coop.co.uk or lauren.chambers@coop.co.uk
About Co-op:
Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates over 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.
Employing almost 60,000 people, the Co-op has an annual turnover of over £11billion and is a recognised leader for its sustainability and community-led programmes. The Co-op exists to meet members’ needs and stand up for the things it believes in.
Co-op was the first UK retailer to sell 100% Fairtrade own-brand coffee in 2003 and remains committed to only selling 100% Fairtrade tea and coffee across all its own-brand ranges, including Irresistible, Ever Ground and its standard lines.
About Ever Ground:
Ever Ground, was founded by Co-op in 2020 as a 100% Fairtrade hot drink on-the-go solution served from state of the art coffee vending machines in Co-op stores. The “grounded in good” Ever Ground brand was created as a response to the closure of coffee shops during the pandemic and the subsequent decline in availability of freshly made coffee to-go. Developed for a new generation of coffee lovers with its modern and bold branding, Ever Ground carries Co-op’s pioneering ethics and sustainability values by supporting farming communities across the world. Ever Ground provides consumers with convenient coffee without compromising on quality and at a price that is fair to both customers and farmers – turning an everyday ritual into an opportunity for an everyday good deed.