Co-op Funeralcare launches ‘Pet Cards’: The wallet essential you shouldn’t be without

15 August 2017

Co-op Funeralcare has launched new ‘Pet Cards’ as a means of raising awareness of pets that may be home alone in the case of something happening to the owner.

With the UK pet population reaching around 57 million*, the wallet sized card is used to inform of who should be contacted if the owner were to become ill or injured and ensures any four legged, furry or feathered friends are looked after.

The new concept was initially thought up by Co-op Funeral Arranger, Bridgette Perks, when she became mindful that a lot of her clients were worried about what would happen to their pets if ever they didn’t come home. Rather than direct them to rescue or re-homing centres, Bridgette took it upon herself to start creating ‘Pet Cards’ for the local residents of Armthorpe.

Bridgette’s idea proved to be a success, leading to Co-op Funeralcare rolling them out nationwide. The complimentary cards will be distributed in local communities as the nation is urged to take the simple precautionary measure to ensure their domestic companions are never left alone.

Bridgette Perks, Funeral Arranger for Co-op Funeralcare commented:

“When speaking to members of the local community, I came to realise that I wasn’t the only one who’d ever considered who would look after my pet if anything ever happened to me.

‘’As such, I thought the ‘Pet Card’ was the perfect solution to put minds at rest and I’m thrilled that they’re being distributed nationwide.’’

Helen Chandler, Head of Funeral Operations for Co-op Funeralcare, commented:

‘’At Co-op Funeralcare, we always support our colleagues in any way we can so when we heard about Bridgette’s great idea there was no doubt that we wanted to roll it out in our Funeral homes across the UK.

‘’We’re always keen to find new ways to support the local community and the introduction of ‘Pet Cards’ will hopefully offer piece of mind to those who need it.’’

David Hampson, Head of Pet Insurance at Co-op added:

“Pets are often considered to be one of the family and the thought of them being left alone can be concerning to say the least. Carrying a ‘Pet Card’ is a simple solution to ensure any pet is made aware of if anything were to happen to the owner.

“We want to help customers to take responsibility for their pet’s wellbeing and this is a great way to ensure your pet will get the care it needs in the case of an emergency.’’

Pet Card Ends

Notes to editors:

*Latest available estimated figures from the Pet Food Manufacturers' Association (PFMA)

The complimentary cards can be picked up in Co-op Funeral homes across the UK.

Media Contacts:

Sarah Pyatt
Press Officer
07850 002 312
0161 692 9284
Sarah.pyatt@coop.co.uk

About The Co-op:

The Co-op, one of the world’s largest consumer co-operatives, with interests across food, funerals, insurance, electrical and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, The Co-op operates a total of 3,750 outlets, with more than 70,000 colleagues and an annual turnover of approximately £10 billion.

Home to the UK’s leading funeral provider, Co-op Funeralcare conducts almost 100,000 funerals annually across over 1,000 funeral homes. Combined with its leading legal services business, the Co-op is also a national provider of later life products and services ranging from funeral plans, through to wills and probate.