Co-op Funeralcare partners with Football Memories Scotland to launch ‘Sporting Heroes’ Cards

31 January 2019

Co-op Funeralcare is delighted to announce its partnership with Football Memories Scotland, as they work in collaboration to introduce 200 packs of ‘Sporting Heroes’ cards. The cards will be used by Co-op Funeralcare colleagues who have been trained by Football Memories Scotland to deliver sport reminiscence sessions across the UK, in care homes and other locations.

The Co-op is passionate about its role in the local communities it serves and it has a long history of supporting social and community initiatives. In 2017, Co-op Funeralcare Dunfermline launched a range of ‘Memory Boxes’, a concept to be used in care homes and day centres to help those living with dementia re-connect with distant memories. This how now been rolled out nationwide and Memory Cards is the latest extension of this.

Football Memories Scotland was the first national sports reminiscence project launched in the world and the work they do within communities led to a natural collaboration with the Co-op. The ‘Sporting Heroes’ memory cards will be used in reminiscence groups with the aim to use memories of sport to help those living with Dementia or experiencing social isolation.

Each card in a pack includes a profile of a sporting legend including Denis Law, Kenny Dalglish, Joe Jordan and Gordon Banks from the world of football, ex Rugby heroes Sandy Carmichael and Gavin Hastings and many more from across football, rugby, cricket, golf and speedway.

Paul Denton, Managing Director of Co-op Funeralcare commented:

“We’re so pleased to be working with Football Memories Scotland on this extremely worthwhile initiative. Across the UK, we’re involved in thousands of community activities. From bereavement groups to coffee mornings, we’re continuously looking for new ways to support the communities we serve. These Sporting Heroes cards will be a great addition to our memory boxes and the work that we already do to support those living with dementia.’’

Robert Craig, Chair of the Football Memories Project commented:

“We are delighted to receive this commission from the Co-op to create 200 packs of ‘Sporting Heroes’ cards. These cards will be used across the UK by Co-op staff trained by Football Memories in how to deliver reminiscence sessions, in care homes and elsewhere.”


For further information please contact:
Sarah Pyatt: or 07850 002 312
Follow us @coopukpress
You can learn more at and

Notes to editors

About Co-op:
The Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, legal services and an online electrical store. It has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op operates 2,500 food stores and over 1,000 funeral homes, with more than 63,000 colleagues and an annual revenue of £9.5bn.

About Co-op Funeralcare:
Co-op Funeralcare conducts almost 100,000 funerals annually across over 1,000 funeral homes. Combined with its leading legal services business, the Co-op is also a national provider of later life products and services ranging from funeral plans, through to wills and probate.

Football Memories Project:
The Scottish Football Museum and Football Memories Scotland are founding members of Sports Heritage Scotland, a heritage partnership involving six national sports in Scotland, and project managed the Sports Heritage Scotland Memories Project; a one year project which linked reminiscence programmes for the sports of cricket, rugby, shinty, golf, and football. Football Memories website: