Co-op Funeralcare to keep 30,000 kids safe in the dark

21 November 2016

Be Safe, Be Seen

“Be Safe, Be Seen” is the message being promoted by Co-op Funeralcare now that the clocks have gone back and Road Safety Week has begun.

Colleagues at funeral homes across the UK are arranging for 30,000 of reflective badges to be donated to children, so that youngsters can travel in safety once the clocks go back on Sunday 30th October.

Be Safe Be Seen, the initiative by road safety charity Brake, has been supported by Co-op Funeralcare for over 10 years. Over 30,000 badges were handed out by the funeral provider across the UK in 2015, with the aim of issuing a further 30,000 in 2016.

The yellow high visibility reflective pin-badges are issued to local children, forming part of a nationwide scheme to keep kids safe during the darker months.

Mark Chappelhow, Co-op Funeralcare’s National Community Manager, said:

“It’s important during this time of year that kids take even more care when travelling to and from school.

“We’re always passionate about projects that help and support local communities, and we hope that the assemblies and talks being given by our colleagues help to raise awareness of road safety, whilst the reflective badges keep thousands of children safe.”

Notes to Editors:

For further information please contact:

Caroline Canty: / 0161 767 6477

Emily Dalton:  / 0161 767 4323

About Co-op Funeralcare:

Co-op Funeralcare is part of the Co-op, the UK’s largest co-operative business, whose purpose is “Championing a better way of doing business for you and your communities.”

Further information is available at