Co-op Goes Back To Bed
08 February 2018
The Co-op, which first began selling beds in 1904, has re-entered the £1.6bn* market with an on-line service.
Co-op Beds is looking to grab its share of a sector growing at around three per cent a year **, as both the size and number of beds increases.
Aspirational consumers are looking to up-size their beds and UK households are set to rise some five per cent by 2021 whilst an ageing population is driving demand for quality mattresses that provide better posture support.***
Co-op Beds has formed a strategic partnership with the UK’s leading bed brand Silentnight to offer beds, headboards and mattresses with free delivery, a 14-day cancellation policy and a five-year guarantee.
The new on-line beds operation beds.coop.co.uk which sits alongside the Co-op’s successful e-store venture selling a wide range of electrical items, is further evidence of the mutual’s ambition to increase its digital capacity across all its business areas that include: Food; Funeralcare; Legal Services and Insurance.
Recently the Co-op has announced a digital will-writing service and is trialling the UK’s first ever car insurance Chatbot, giving users a sneak peek into how much they could expect to pay for their car insurance.
Co-op Beds Managing Director James Holland, said: “The UK beds market is set to take off as the population grows and consumers continue to upsize.
“We believe Co-op Beds offers compelling deals, including at the moment an attractive trade-in deal and all our 4.6 million members qualify for a 5 per cent discount.”
Notes to Editors:
Co-op Beds has entered a partnership with the UK’s leading bed brand Silentnight, selling beds, headboards and mattresses at competitive prices. Using Silentnight’s existing distribution network, Co-op Beds offers shoppers free delivery on orders, a 14-day cancellation policy and a five-year guarantee. For more information visit: https://beds.coop.co.uk