Co-op Insurance begins trial with pay-by-mile provider By Miles

15 December 2020

Co-op Insurance have teamed up with pay-by-mile car insurance provider By Miles to deliver further choice and value to its members and customers.

Available direct through Co-op Insurance’s website, motorists who drive lower mileages are now able to take advantage of the new offering.

Rather than paying an annual premium, drivers pay a lower fixed amount each year to cover their non-driving risks, such as theft and vandalism, then pay for the rest of their cover monthly, based on how many miles they drive.

By Miles measures each journey using a device called a Miles Tracker, with drivers able to access the cost of each trip through a smartphone app. In addition to giving customers transparent access to their own spending and driving data, the By Miles app and web dashboard offer chat support and a range of additional features that make owning a car easier.

The partnership with By Miles is part of Co-op Insurance’s wider strategy to provide a difference to its members and customers by expanding its ability to offer insurance products to more of its 4.6 million members and more people across the UK, as part of an ambitious growth strategy set out by the business following the sale of its underwriting arm earlier this month.

Charles Offord, Managing Director of Co-op Insurance said: “We’re pleased to be teaming up with By Miles to give even more choice to our members and customers who are looking for the right level of cover that suits their individual needs.

“We understand the role vehicles play in keeping people connected in communities throughout the country, this year more than ever. As a community-focused organisation, it’s important to us that we give people the tools required to stay connected and this new usage-based solution will help do this.”

James Blackham, co-founder of By Miles added: “We are delighted to start working with Co-op Insurance to help offer even more choice and a personalised service to its members and customers.”


For further information please contact: Mark Carrington | 07890 384 471 |

About Co-op Insurance: Co-op Insurance is part of the Co-op, one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, legal services and health. It has a clear purpose of championing a better way of doing business for you and your communities.

Owned by millions of UK consumers, the Co-op operates 2,600 food stores, over 1,000 funeral homes and it provides products to over 5,100 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited. It has more than 63,000 colleagues and an annual revenue of over £10 billion.

About By Miles: By Miles is a UK company that provides pay-as-you-drive car insurance aimed at those who drive less than the national average. The company launched its first pay-by-mile policies in July 2018.

Drivers pay a small upfront sum for an annual policy and are then billed at the end of each month for the miles they drive. This offers many drivers the opportunity to cut their bills if they mostly use their cars for regular short trips or at weekends. By Miles policies are fully comprehensive, underwritten by a panel of experienced insurers including AXA Insurance UK plc and Zurich Insurance Plc, and as of 31st October 2020 were rated 4.7 out of 5 stars on Trustpilot. By Miles is authorised and regulated by the Financial Conduct Authority and was voted ‘Car Insurance Provider of the Year’ at the Insurance Choice Awards 2019 and 2020.