Co-op Insurance supports nationwide march for safer roads

13 June 2018

Today (13th June), more than 100,000 children from over 500 schools and nurseries across the UK will take part in Brake’s Kids Walk, in partnership with Co-op Insurance.

The event will involve children taking part in short, supervised walks, in a crocodile formation to highlight the importance of being able to walk without fear or threat from traffic.

The national project aims to highlight the five key measures needed to make roads safer: footpaths, cycle paths, safe places to cross, slow traffic and clean traffic.

Nick Ansley, head of motor insurance at the Co-op said:

"To see so many children taking part in this event, and promoting road safety is fantastic. Our aim is to help keep communities safe and so it’s great to be involved in an initiative which is doing just that.

“Every school across the UK faces different issues, whether it be available footpaths, safe places to cross, or cycle paths. In partnership with Brake, we’re hoping to raise awareness among all road users to help ensure communities are kept safe.”

Dave Nichols, community engagement manager for Brake, the road safety charity, said:

“It is every child's right to be able to walk in their community without fear of traffic and pollution. But many kids are unable to do so because they don’t have access to simple measures such as footpaths, cycle paths and safe places to cross. Many more have to contend with fast traffic and pollution from vehicle emissions. If we want more children and their families to walk, then we need to make sure their journeys are safe.

“We’re delighted that so many schools and children across the UK agree with us on this and are taking part in Brake’s Kids Walk. Together we can raise awareness about the issues that matter to them and help make their roads safer.”

ENDS

Media Contacts:

Hannah Charlton
Press Officer
Email: hannah.charlton@coop.co.uk
Mobile:07713 314 894

Emily Penkett
PR & Media Relations Manager
Email: emily.penkett@coop.co.uk
Mobile: 07738 621 201

About Co-op Insurance:

Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.

As well as having clear financial and operational objectives, the Group is a recognised leader for its social goals and community-led programmes.