Co-op Insurance trials UK’s first car insurance Chatbot

04 September 2017

  • Customers receive a car insurance estimate after answering four questions via Facebook Messenger
  • Policy estimates are based on average data from existing car insurance customers at the Co-op

Co-op Insurance, one of the country’s leading general insurance providers, is trialling the UK’s first ever car insurance Chatbot.

Available now, the Co-op Insurance Chatbot gives users a sneak peek into how much they could expect to pay for their car insurance in as little as 30 seconds*, before completing the full quote on the Co-op Insurance website.

Visitors can receive an instant car insurance estimate 24/7 via Facebook Messenger, a digital messaging platform used by 1.2 billion Facebook users**. All the user has to do is simply answer four quick questions relating to their age, location, who will be driving the car and value of the vehicle to be insured.

Co-op’s messenger bot then compares this information against their database of customers from the previous year. This information is then used to calculate an average of what people who fall within the same categories pay for their car insurance direct from Co-op Insurance, excluding any optional extras.

Charles Offord, Director of Distribution and Marketing for Co-op Insurance commented:

“In order to keep up with changing consumer behaviours we cannot afford to shy away from digital innovation and creating the Co-op Insurance Chatbot is one of the ways in which we’re hoping to do just that.

“The bot will be able to give people an estimate quote based on what we’ve provided like-minded people previously and customers are then free to progress to our site and purchase a policy.

“Customers want quick and easy access to information without compromising on customer service and we’re confident that through our Chatbot we can be there for our customers at a time that best suits them and their busy lifestyles, whilst freeing up more time for our contact centres to speak to customers who prefer a more traditional means of communication.

“We’re thrilled to be trialling the Co-op Insurance Chatbot, a first for the motor insurance industry and will continue to look at new ways in which we can innovate within the sector.”

To try the Chatbot follow this link or for more information on car insurance pricing visit


Media Contact

Rosie Brierley
Press Officer
Mobile: 07834446709

Notes to Editors:

*The price given in the Chatbot isn’t an official quote and in some cases will vary substantially from a full quotation.

**BI Intelligence,

About Co-op Insurance

Co-op Insurance is a UK-based general insurer that operates principally within the personal lines segments of the motor and home insurance markets. Co op Insurance underwrites the majority of business written, supplemented with some small lines of business where Co op Insurance acts as a distributor or has a 100% reinsurance arrangement in place.

With more than 1.18m customers, Co op Insurance is committed to ‘Doing the Right Thing’ and always strives to treat customers and members fairly. Co op Insurance pioneered the way in lowering the insurance premiums of young drivers as the first major insurer to launch a pay how you drive telematics insurance product for young drivers in 2011. Since launching the scheme, Co op Insurance has saved its young drivers more than £7.2 million in their first year of driving.