Co-op launches croissant and muffin hybrid, the 'Cruffin'

29 July 2024

Calling all bakery enthusiasts! A delicious blend of a croissant and a muffin set to please pastry lovers across the country has been brought to UK shelves by convenience retailer, Co-op.

No longer a secret of artisan bakeries, the convenience retailer’s new 'cruffin' jumps on the hybrid pastry trend and is the only one of its kind found on high street store shelves and is available in-stores now.

The new Cinnamon Cruffin can be found in Co-op’s in-store bakery range, priced at £1.10, and is perfect for those who find it difficult to choose between their favourite pastries. Combining the best of both worlds, the cruffin features a flaky croissant exterior embracing the soft, doughy heart of a muffin, all crowned with a delectable cinnamon sugar dusting.

Co-op Member-owners can also elevate their lunch game and take advantage of some great lunch-time savings by adding the Cinnamon Cruffin as a snack option when choosing either a Co-op Standard Meal Deal main or Premium Meal Deal main. A sweet steal for £3.50 for members (£4 for non-members), the standard meal deal includes a main, a snack, and a drink or the Premium Meal Deal is £5.00 for members (£5.50 for non-members) and includes a premium main, a snack, and a drink.

-ENDS-

Further information:

Sharn Smith - Co-op Press Office
E: sharn.smith@coop.co.uk / pressoffice@coop.co.uk