Co-op launches online hazard hotspot map for drivers

20 November 2017

  • New interactive map tells drivers where road traffic collisions have occurred
  • 18% increase in motor claims expected this week
  • London tops the list of regions with most reported collisions

Co-op Insurance has today launched a new interactive map enabling drivers to spot England’s incident hotspots, so that they can best plan their driving routes.

The tool, Hazard Hotspots has been created in anticipation of an 18% increase in motor claims this Friday, as drivers hit the roads to secure Black Friday deals.*

Co-op’s tool allows motorists to input the postcode that they’re travelling from and that of their final destination to understand the distance, time it will take and the number of reported collisions which have taken place on that route, so that they can take extra care whilst driving.

Within the tool, routes are colour coded from yellow to orange to red based on the number of collisions reported to police forces across England in the last 12 months.

The tool uses the Department for Transport’s data relating to road traffic collisions, of which 123,353 were reported across England in the last 12 months.**

Of these, 25,157 occurred in London, 22,179 took place in the South East and 13,497 were reported in the East of England.

Rank Region No of incidents reported
1 London 25,157
2 South East 22,179
3 East of England 13,497
4 North West 12,727
5 Yorkshire and Humber 12,454
6 West Midlands 12,242
7 South West 10,640
8 East Midlands 9,865
9 North East 4,592

The Hazard Hotspot tool follows Co-op’s previous interactive map for drivers, Park Smart. The tool was created to allow motorists to see where most vehicle break-ins occur, enabling them to make safer choices when parking.

Nick Ansley, Head of Motor Insurance at the Co-op commented:

“Our claims data shows year on year that Black Friday’s sales do lead to greater traffic on the road and therefore, more incidents.

“Our aim is to help keep people safe on the roads and our new tool is another way we’re hoping to do just that. The new online tool will allow drivers to plan and make informed choices about their driving routes, where possible avoiding areas where most incidents occur.”


Notes to editors:

Co-op’s Hazard Hotspot tool can be found here:

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*Co-op Insurance’s claims data analysed from 2011

** The number of collisions reported to police forces in England from Jan 2016 to Dec 2016 according to the Department for Transport:

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About Co-op Insurance

Co-op Insurance is a UK-based general insurer that operates principally within the personal lines segments of the motor and home insurance markets. The Co op Insurance underwrites the majority of business written, supplemented with some small lines of business where The Co op Insurance acts as a distributor or has a 100% reinsurance arrangement in place.

With more than 1.18m customers, The Co op Insurance is committed to ‘Doing the Right Thing’ and always strives to treat customers and members fairly. The Co op Insurance pioneered the way in lowering the insurance premiums of young drivers as the first major insurer to launch a pay how you drive telematics insurance product for young drivers in 2011. Since launching the scheme, The Co op Insurance has saved its young drivers more than £7.2 million in their first year of driving