Co-op predicts meat feast May bank holiday as steak sales sizzle
22 May 2020
The Co-op is predicting sizzling sales of its British steak this weekend, as the nation’s meat lovers look to recreate their favourite rib-eye, rump or ranch moments from the comfort of their own kitchens.
The retailer, which saw a record 70% jump in steak purchases earlier this month, has beefed up its supply by 40% in anticipation of the extra demand.
The recent surge in popularity is also prompting wannabe chefs to turn to the internet for cooking inspiration: since Brits went into lockdown on March 23, Google has seen an 87% increase in the number of times “how to cook steak” has been thrown into its UK search engine.
Paul Cunningham, Co-op’s Buying Director, said: “Steak has long been seen as something of a decadent treat and whilst our nation’s pubs, bars and restaurants sadly remain closed, it’s only natural that meat lovers want to try and mimic those special dining experiences at home.
“Mince has been the lockdown go-to ingredient for batch cooking easy, every-day favourites but given our record sales earlier this month, it looks like we could be seeing a bank holiday steak bonanza. This is also great news for our British farmers who have been working around the clock to keep the national fed.”
The Co-op – which only sells 100% British fresh and frozen own-brand meat – currently has a two for £7 or three for £10 across its rump steak range.
The Co-op is also offering eight different BBQ bundles on Deliveroo this bank holiday weekend, including a Burger BBQ bundle comprising Co-op White Rolls (6pk), Co-op British 4 Beef Quarter Pounders, Co-op Iceberg Lettuce, and Cathedral City Mature Cheddar for £7.80, and also a Kebab BBQ bundle comprising Co-op chicken breast fillets, sweet red peppers (3pk) and red onions (3pk) for £8.20. The Co-op Fair Trade Instant BBQ is also available via the platform.*
*Available across 350 Co-op stores on Deliveroo across the UK. Subject to availability at each individual store. Deliveroo delivery and Service Fees may apply.