Co-op Relaunches Irresistible Steak Range, Reinforcing 100% commitment to British Beef
17 June 2025
Co-op relaunches Irresistible British steak range with premium Aberdeen Angus reinforcing the retailer’s unwavering commitment to British agriculture and sourcing 100% British beef.
As other UK supermarkets appear to be stepping back on their 100% British beef sourcing, the convenience retailer is doubling down on its dedication to supporting British farmers and ensuring the highest quality for its members and customers.
This relaunch comes at a crucial time when the food industry is facing significant challenges. Co-op is a long-term supporter of British farming, and was the first and, at the time, only national UK grocer to commit to 100% British fresh and frozen own brand protein. This dedication to only use British, extends into all their own brand products where meat and poultry are used as an ingredient, including all sandwiches, ready meals, pies and pizzas. And this newly relaunched premium steak range of 28-day matured thick cut Aberdeen Angus beef, sourced from farms across the UK reflects Co-op’s longstanding commitment to championing home-produced goods.
Matt Hood, Managing Director, Co-op Food , said: “Farmers are the backbone of the UK’s food supply and championing British on our shelves has never been more important. It supports our farmers, our economy and it provides quality assurances for our shoppers. In the current global economic climate, now is not the time to be stepping back on vital sourcing standards and while others seem to be doing exactly that, at Co-op, we remain as committed to British farmers today as ever. It’s what our members and customers expect from us.”
Co-op has invested heavily into its beef and dairy supply chain over the last two years – most recently announcing a new £820,000 fund designed to support and reward farmers for reducing carbon emissions and promoting nature to help drive innovation, promote productivity and improve climate resilience.
Aberdeen Angus is renowned for its superior quality marbled beef, and Co-op’s new steaks come from the Aberdeen Angus cross breed sired from a pure-bred Aberdeen Angus bull. The range will offer three premium cuts - sirloin, fillet and ribeye beef, sourced from farms in Co-op’s Farming Group and Red Tractor Assured Farms.
The new Co-op premium steaks all undergo a meticulous 28-day aging process – dry aged on the bone for 7 days, then matured for 21 days – to ensure exceptional tenderness and more intense flavour. The range is now available in-stores and online.
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About Co-op
Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance, and legal services. Owned by over 6 million active member-owners, Co-op exists to meet their needs and champion the causes they care about.
With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 6,000 additional outlets, Co-op employs 54,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK
For more information, please contact:
Lauren Chambers
PR Lead – Co-op Food
Group Communications
07595567282
Lauren.chambers@coop.co.uk