Co-op reveals a 53% increase in legacy gifting

09 September 2019

  • 53% increase in legacy gifting in the last 12 months, according to Co-op Legal Services
  • Cancer charities, animal charities and International charities are most popular among adults in England and Wales
  • Bicycles, musical instruments and vehicles are amongst the most unique items left in wills to charities

The number of gifts being left to charities in wills has increased by 53% in the last 12 months, according to latest business data from legal services provider Co-op. ¹

Based on thousands of wills written by Co-op in the last 12 months, it’s evident that people are more generous when it comes to leaving gifts to charities in wills now than in previous years.

The most common charities Co-op’s clients are choosing to leave gifts to are cancer charities, followed by animal charities and International charities.

Most common types of charities Co-op’s clients are leaving gifts to:

  1. Cancer charities
  2. Animal charities
  3. International charities
  4. Children's charities
  5. Health, Well-being and local causes
  6. Help for the elderly
  7. Rescue organisations
  8. Religious causes
  9. Poverty and homelessness
  10. Hospices

Furthermore, poverty, homelessness charities, and those that help the elderly have been revealed as some of the fastest growing beneficiaries. In the last 12 months, legacy giving to charities supporting poverty and homelessness have increased by 227%. Legacy giving for charities providing help for the elderly have increased by 174%.

Highlighting the importance of legacy giving in wills, for Cancer Research UK legacy giving remains its single biggest source of fundraising income. ²

This ‘Remember A Charity in your Will Week’ (9th – 15th September), Co-op is encouraging UK adults to consider this when recording their final wishes, by offering a discount of up to 20% off their online and telephone will writing services through their partnership with the 200-strong charity consortium, Remember A Charity.³

Co-op’s business data also reveals that it isn’t just money that’s left to charity, people also choose to give more personal items to charitable causes. Generous supporters have left a range of interesting items to charities of their choice, including a collection of bicycles, vehicles and musical instruments.

James Antoniou, Head of Wills for Co-op Legal Services said:

‘’Over the past twelve months, we’ve certainly seen an increased desire for clients to leave charitable gifts of all types in wills and this is often something that the charities heavily rely on. We work with a number of charities, both large and small, offering affordable will writing services to their supporters to make this possible.

“We’re delighted to be partnering with Remember A Charity for the seventh year running, as we continue to progress with our shared aim to make will writing and considering leaving a gift to charity the social norm.”

Rob Cope, Director of Remember A Charity, commented:

“It’s great that Co-op Legal Services is continuing to support our campaign, driving legacy giving forward on behalf of our charities.

‘’We hope this year’s Remember A Charity Week will encourage more people across the UK to consider how they can pass on something wonderful and to make a real impact. If everyone left just a small amount to good causes, once they’ve taken care of loved ones, it could make an enormous difference for future generations.”

Media Contacts:

Claire Newmarch: Claire.Newmarch@coop.co.uk or 07808 609 944

Sarah Pyatt: sarah.pyatt@coop.co.uk or 07850 002 312

Notes to Editors

For further information about Co-op Legal Services, please visit: https://www.co-oplegalservices.co.uk/about-us/

¹ Taken from Co-op Legal Services business data from the past 12 months

² Figures provided by Cancer Research UK. For further information please visit: http://www.cancerresearchuk.org/about-us/how-we-are-run/annual-report-and-accounts.

³With the Remember A Charity discount, customers can get up to 20% off Co-op’s Will Writing Services with prices starting from only £99 + VAT (£118.80) for a standard single Will or £169 + VAT (£202.80) for standard mirror Wills. For more information visit this link: Co-op Legal Services website Customers accessing the service via phone will need to quote ‘Remember a Charity’

Membership:

Co-op members taking out a Will will have the opportunity to give back to their local community in more ways than one, Co-op will give 1% back to local community causes. Members can choose the local cause they want to support from a list of up to three in each of 1,500 communities across the UK. They will also receive 5% of what is spent back into their membership account to spend with Co-op.

About the Co-op

The Co-op is one of the world’s largest consumer co-operatives and has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op operates a total of 3,750 outlets, with more than 70,000 employees and an annual turnover of over £9 billion.

Home to the UK’s leading funeral provider, Co-op Funeralcare conducts almost 100,000 funerals annually across over 1,000 funeral homes. Combined with its leading legal services business, the Co-op is also a national provider of later life products and services ranging from funeral plans, through to wills and probate.

About Remember A Charity

Remember A Charity (www.rememberacharity.org.uk) was formed in 2000 as a consortium of charities and has over 190 members working together to encourage more people to leave a gift to charity in their Will. The campaign, which aims to help make legacy giving a social norm, is hosted by the Institute of Fundraising. Find out more at www.rememberacharity.org.uk.