Co-op seeks to address funeral affordability with offer on market leading funeral plans

29 August 2017

  • £125 off all pre-paid funeral plans at Co-op: the UK’s only fully guaranteed funeral plan

Co-op Funeralcare has launched a funeral plan offer to help address funeral affordability and to encourage people to share their final wishes with loved ones before it’s too late.

Currently 93% of UK adults have yet to make a funeral plan meaning their families will be exposed to rising funeral costs and uncertainty about their loved one’s wishes in the future. Two in five (40%) have yet to share their funeral wishes with anyone. (*1)

As the UK’s leading funeral director, Co-op Funeralcare is encouraging the nation to put plans for the future in place, with a £125 saving on all pre-paid funeral plans purchased before 30 November 2017 (*2). For the first time, the offer will be available to all customers purchasing a plan via phone, online, and face-to-face in funeral homes.

Co-op’s funeral plan is the UK’s only fully guaranteed funeral plan (*3) meaning it will cover the full cost of the funeral benefits set out in the plan including third party charges such as costs for doctor’s fees, a church service or Minister or Officiant’s fees, even if prices go up. This means loved ones won’t be left with any financial surprises.

New Co-op funeral plan prices in comparison to competitors (*4)

Header Co-op Funeralcare Dignity AgeUK
Funeral Plan Simple Limited Basic
Online price £2,870 £2,995 £2,895
Monthly instalment over 15 years £21.30 £25.14 £24.30
Total amount payable £3,834 £4,526.60 £4,375.46
£692.60 difference £551.46 difference

Co-op members taking out a funeral plan will also receive an enhanced benefit, as they will receive 5% of what is spent back into their membership account (*5).

In addition, Co-op will give 1% back to local community causes. Members can choose the local cause they want to support from a list of up to three in each of 1,500 communities across the UK.

Matt Howells, MD of Co-op’s Later Life business, said:

“Talking about death is never easy, but it’s important that people share their final wishes with their nearest and dearest, so that when the times does come, loved ones can start to come to terms with their loss without having to deal with the burden of worrying about what someone may or may not have wanted.

“Aside from financially preparing for your funeral, a funeral plan offers peace of mind, reassurance and security in life, helping to remove some of the emotional pressures of planning a funeral for loved ones who are left behind. With this offer, we hope to encourage people to think about what they may want and at least start a conversation with those who are closest to them so that they can be prepared when the time comes.”

Co-op Funeralcare offers a range of four different pre-paid funeral plans starting from just £2,870 (including the £125 saving) for both cremation and burial.

Additional benefits of a Co-op Funeralcare pre-paid funeral plan:

  • A funeral plan can be personalised or tailored to ensure you leave loved ones with a clear idea of your wishes removing some of the stress for loved ones who are left behind

  • No medical is required

  • There are various ways to pay for a funeral plan, ranging from a one-off payment upfront, to fixed monthly payment options.

  • As a UK-wide integrated provider of funerals, Co-op can offer the funeral plan and deliver the funeral, meaning clients receive consistency and greater flexibility, as if they move home they will be able to change their nominated funeral director with ease.

  • Co-op’s Gold Funeral plan was given a Defaqto 5 Star rating in 2017, meaning customers can be assured of the quality and comprehensiveness of the plan’s features and benefits

Further information regarding the Co-op’s pre-paid funeral plans can be found here:

To receive £125 off a Co-op funeral plan visit one of Co-op’s funeral homes, call 0800 088 4872 and quote BR125, go online or request a home visit.

Media Contacts

Alex Wilson
Press and Media Relations Manager
Mobile: 07540 641368

Sarah Pyatt Press Officer
07850 002 312

Lauren Pogson
Senior Press and Media Relations Manager
Mobile: 07702 505626

Notes to editors:

(*1) Independent research amongst 2,000 UK adults conducted by Atomik Research in May 2017 on behalf of Co-op Funeralcare

(*2) Offer available for plans purchased before midnight on 30 November 2017. For full T&Cs visit:

(*3) A Set Plan for Burial does not include the grave purchase

(*4) For our price comparison: Dignity & Age UK prices were taken from their websites on 29th August 2017. Golden Charter prices were from a telephone quote provided by them on 29th August 2017. All prices based on an individual with the date of birth of 14th February 1954 paying in instalments for a Funeral Plan over 15 years

(*5) Where paying by monthly installments the 5% is also applied in monthly installments

As an example, a Co-op member choosing a Simple Funeral plan costing £2995 will receive an initial £125 off the funeral plan, plus £143.50 back into their membership account. Co-op will give £28.70 back to a local cause.

Pricing comparison for Co-op’s full funeral planning range

Co-op plan type Price With £125 offer Golden Charter Dignity
Simple ~~£2995~~ £2870 £2,895 £2,995
Bronze ~~£3395~~ £3270 £3295 £3395
Silver ~~£3750~~ £3625 £3650 £3749
Gold ~~£3999~~ £3874 £3899 £3999

About Co-op’s Funeral plans

Co-op is a member of the Funeral Planning Authority (FPA) which aims to ensure that providers of pre-paid funerals operate in line with a stringent set of rules and procedures to help protect customers and give them extra reassurance that they will be receiving the funeral they have paid for, when the time comes. Co-op is also a member of the National Association of Funeral Directors (NAFD) which ensures high standards of support and service from its members.

About Co-op Funeralcare:

Co-op Funeralcare conducts almost 100,000 funerals annually across over 1,000 funeral homes. Combined with its leading legal services business, the Co-op is also a national provider of later life products and services ranging from funeral plans, through to wills and probate.