Co-op serves-up new-look store in Erleigh Road, Reading

01 September 2023

Co-op launches a new and improved convenience store today (Friday, 1 September) to serve the community of Erleigh Road, Reading.

The new-look, near 2,600 sq ft store, supports 25 local jobs, and opens between 7am-11pm daily.

Erleigh Road’s Co-op includes an in-store bakery, with online home delivery of groceries available through Just Eat, Deliveroo and Uber Eats. Amazon Lockers also offer quick, easy and convenient parcel services.

The store sees an enhanced range of fresh, healthy products; meal ideas; everyday essentials; food-to-go; hot food; Fairtrade goods; flowers, chilled beers and award-winning wines; ready meals, pizzas and, free-from; vegan and plant-based products – including Co-op’s exclusive vegan range, GRO. While a free ATM to provide access to cash in the community, plus a Costa coffee dispenser will be installed after launch.

In August, Co-op announced its biggest ever single investment in pricing of £70 million, as it extends its ‘member-only’ pricing across everyday essentials, launching with a list of nearly 200 fixed lines including milk, eggs and bread. The move also includes retail price reductions on more than 600 lines.

A funding boost is also provided locally through Co-op’s Membership programme. Membership of Co-op unlocks additional value with personalised offers and Member pricing benefits. In addition, Members are rewarded with 2p in every pound they spend on Co-op branded products which is added to their own personal Membership account balance, with Co-op giving the same amount to local causes and, community organisations - so, Members can make a difference simply by shopping at Co-op.

Manmohan Gill, Co-op Store Manager, said: “It is very exciting to be re-launching Erleigh Road’s Co-op. Our aim is to operate at the heart of local life and, we are really looking forward to welcoming Members and customers into their new and improved store. We have worked to develop the range, choice and added services to create a compelling offer to serve our community, conveniently - with a focus on delivering member-value so that the people who own our business, our members, benefit every time they shop in their local Co-op.”

Co-op is one of the world’s largest consumer co-operatives, and alongside Food, Co-op operates Funeralcare; Insurance and Legal Services. Its Members own the business and play an intrinsic part in the governance of the organisation, and enjoy a wide number of benefits including member-only pricing across everyday essentials.

More information about the benefits of Co-op Membership is available by visiting www.coop.co.uk/membership

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Editor notes:

About Co-op:
Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates over 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited. Employing almost 60,000 people, the Co-op has an annual turnover of over £11billion and is a recognised leader for its sustainability and community-led programmes. The Co-op exists to meet members’ needs and stand up for the things it believes in.

Further information:

Andrew Torr
Senior Press Officer, Co-op Press Office
M: 07702505551
E: andrew.torr@coop.co.uk

Ciaran Ball
PR Assistant, Co-op Press Office
E: ciaran.ball@coop.co.uk

E: pressoffice@coop.co.uk