Co-op serves-up two Birmingham food stores in a week

16 October 2020

Co-op is to serve-up two food stores in a week in Birmingham following a £2.3M investment supporting 30 local jobs.

The retailer has overhauled the infrastructure of its petrol filling station located in High Street, Harborne, and extended the food store on site by almost one-third to approaching 3,000 sq ft to create a new-look, spacious, store with a compelling offer to serve the community, conveniently.

The Harborne store re-opens today (Friday, 16 October) following a £1.5M programme of works which commenced in early June. It includes Amazon Lockers, hot food, a bakery, Costa coffee express and customer car parking alongside a focus on fresh, healthy produce, award winning wines, ready meals and pizzas, free-from and vegan products, Fairtrade, food-to-go and, everyday essentials. It opens between 6am-11pm daily.

In addition, the Co-op is serving up a new store in University Locks, Birmingham (B4), next Friday (23 October), following a near £800,000 investment by the convenience retailer creating 12 new jobs.

Groceries are also available from both stores through Deliveroo, with Co-op the most widely available supermarket on the Deliveroo App.

Ben Bennett, Co-op Area Manager, said: “We are delighted to have the opportunity to make such a significant investment in Birmingham, both stores have a great look and feel, and we have worked to develop the range, choice, products and services locally that will create a really compelling offer to serve the community, conveniently.

“We are committed to connecting communities and making a difference locally, and to operating at the heart of local life. That is why we also want customers to know that they can become a Member of the Co-op, and in addition to unlocking extra value and personalised offers, they can make a difference to local causes every time they swipe their Membership card when buying own branded products.”

Co-op also provides a funding boost locally and saves shoppers money through its re-launched membership scheme. In addition to personalised offers and exclusive in-store deals, Members are rewarded with 2p in every pound they spend on Co-op branded products added to their Membership account balance. The retailer also shares a further 2% with community causes - double what it had shared before. As well as unlocking extra value in food stores, Members are eligible for discounts across the Co-op, with savings also made on funerals, insurance policies and legal products and services.

Students who are TOTUM cardholders - the new name for NUS extra – can pocket a 10% discount off groceries at the Co-op.

Contactless card payment limits are increased to £45, making it easier, quicker and safer to shop.

The Co-op’s Community Shopping Card makes it easier for those self-isolating or who have been instructed to stay at home to shop and pay for their essentials - cards can be purchased or topped-up by calling 0800 029 4592, enabling friends, families, neighbours or volunteers to shop on their behalf in store.

While the store’s Food Share scheme works to minimise food waste and make a difference locally by supporting local not-for-profit organisation The Real Junk Food Project, Birmingham, who work to tackle food insecurity in communities across the City.

Co-op is owned by around 4.6M active Members, and alongside Food, it operates: Co-op Funeralcare, Insurance, Health and Legal Services.

More information about the Co-op is available by visiting https://www.coop.co.uk

Further information:
Andrew Torr
Co-op Press Office
M: 07702505551
E: andrew.torr@coop.co.uk