Co-op steps up membership proposition with 500k boost to community fund through new giveaway

10 April 2024

• Co-op member-owners could win £500 off their shopping and win £5,000 to support their chosen Local Community Fund cause each time they spend £5 and swipe their membership card in store or online
• New nationwide giveaway is designed to help boost Co-op’s ongoing commitment to supporting member-owners and local communities through its Local Community Fund and aligns with Co-op’s 8 million membership target, by aiming to attract, reward and engage member-owners

Co-op, the UK's leading convenience food retailer, is today (10 April) launching ‘The Winners Share It All’ – a new monthly competition designed to give member-owners a chance to win prizes for themselves and their communities.

‘The Winners Share It All’ is the next step forward in Co-op’s commitment to ushering in a new era of Co-operation with greater value for member-owners and wider society, following a major £100m investment in convenience pricing over the last year, alongside the many other benefits of being a member-owner of the Co-op.

Any Co-op member-owner who spends a minimum of £5 in store or online, scans their card and has selected a Local Community Fund cause, will be automatically entered into a monthly prize draw. Shoppers can enter as many times as they want across the period and each £5 shop will activate one entry into the competition. Ten Co-op member-owners each month will win £500 worth of prizes for them and £5,000 for their selected local community cause. Non-members can sign up for just £1 via the Co-op App.

The major new initiative and nationwide giveaway will help boost Co-op’s commitment to delivering value for its member-owners and supporting local communities, is in line with its ambitions to substantially grow the number of members from 5 million to 8 million by 2030.

As a co-operative business, being a Co-op member-owner is more than just a having a loyalty card, it gives members the chance to directly benefit while also having a say in how their business is run. In addition to delivering additional value through member prices, membership also includes personalised offers every week, gamification and access to pre-sale tickets for artists at Co-op Live via the Co-op app.

Co-op members support their local community too, through Co-op’s community partnerships and the Local Community Fund, a fund which has donated over £107m to 36,000 causes since it began in 2016.

The Local Community Fund supports thousands of grassroots community projects and Co-op Members can choose which local cause they want to support. This means that just by shopping at Co-op as a member, everybody in your local community is a winner.

The new ‘The Winners Share It All’ initiative will see Co-op Local Community Fund causes receive a share of £500,000 to support projects that benefit Co-op member communities.

Kenyatte Nelson, Chief Membership and Customer Officer at Co-op, said: “Co-op membership is not a loyalty scheme but rather a different way of doing business, allowing us to provide value in ways than others can’t. We exist and are run for the benefit of our millions of member-owners.

“Our relentless focus on strengthening our financial position has enabled us to deliver increased value for our member-owners and continue our support for communities and we're thrilled to be launching ‘The Winners Share It All’ as we continue to offer meaningful value for our member-owners and an exciting way to provide even more support for our member’s local communities.

“The prize draw is open to all existing and new Co-op member-owners and the best part is that all people need to do is make sure they remember to swipe their card when they shop and have selected a cause. To become a member-owner, customers can sign up in-store or online for just £1 and start saving on their daily shop while supporting local groups in their area.”

For more information about ‘The Winners Share It All’, how to select a cause and Co-op Membership benefits visit https://www.coop.co.uk/communities.

ENDS

'The Winners Share It All' is open from 10 April 2024 – 31 December 2024. Member-owners must have chosen a Local Community Fund cause to support via the Co-op Membership App, Website or by calling the Co-op Contact Centre from the current round of the Local Community Fund (October 2023 – October 2024) and again for the next round of funding (November 2024 – December 2024). Full terms and conditions are available to read here.

About Co-op

Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, the Co-op operates almost 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.

Employing 56,000 people, the Co-op has an annual turnover of over £11billion and is a recognised leader for its social goals and community-led programmes. The Co-op exists to meet members’ needs and stand up for the things they believe in.

About Co-op’s Local Community Fund

Co-op’s Local Community Fund supports thousands of grassroots community projects every year. Thanks to member-owners shopping at Co-op, the fund has donated over £107m to 36,000 causes since it began in 2016. Over 1.3m Co-op member-owners chose a cause last year.