Co-op encourages end of life planning at Cheshire County show: 92% of Cheshire adults yet to make funeral plan

20 June 2017

Figures published by Co-op Funeralcare reveal a worrying gap in end of life planning across Cheshire, with as many as 92% of adults in the region yet to create a funeral plan and over a third (34%) are yet to communicate their funeral wishes to anyone.

The findings come as Co-op embarks on its annual tour of the UK’s County Shows. Cheshire’s country show will take place at Clay House Farm in Knutsford on June 20th and 21st.

Seeking to close the gap in end of life planning, Co-op Funeralcare’s stand will feature an alternative tandem wheeled bier, a picture coffin and a range of other funeral options. It is hoped that the stand will help to encourage visitors to share and discuss their funeral wishes in addition to raising awareness of the many options available for personalisation at funerals.

The research highlights the extent to which local residents don’t currently talk about death. Over three quarters (76%) of adults in Cheshire have made the decision as to whether they want to be buried or cremated, however, as 92% are without a funeral plan there is a risk that these wishes will not be communicated.

Out of the 55% of adults living in Cheshire who’ve had to plan a funeral, over a fifth (21%) of them didn’t know what their loved one wanted which can lead to a highly stressful time.

David Collingwood, Head of Operations for Co-op Funeralcare said:

“It has never been more important that we plan ahead and have conversations with our friends and family about our wishes. Not only so that we take our final journey in the way we would’ve wanted, but also to alleviate some of the pain for our grieving families by removing those important decisions which can cause distress.’

“Talking about funerals isn’t something that comes naturally to a lot of people, so we’re hoping that our presence at this year’s Cheshire County Show changes that and encourages people to talk more openly about they would want.’’

Notes to Editors

*Independent research amongst 2,000 UK adults conducted by Atomik Research in May 2017 on behalf of Co-op Funeralcare

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About The Co-op:

The Co-op, one of the world’s largest consumer co-operatives, with interests across food, funerals, insurance, electrical and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, The Co-op operates a total of 3,750 outlets, with more than 70,000 colleagues and an annual turnover of approximately £10 billion.

Home to the UK’s leading funeral provider, Co-op Funeralcare conducts almost 100,000 funerals annually across over 1,000 funeral homes. Combined with its leading legal services business, the Co-op is also a national provider of later life products and services ranging from funeral plans, through to wills and probate.