Co-operative Electrical plays starring role in Which? Report into online retailers
23 October 2014
The Co-operative Electrical has been rated the joint-second best online retailer for electrical products by consumer champion Which?
The Manchester-based retailer scored 90% for electricals in a customer satisfaction poll of over 10,000 Which? Members, narrowly missing out on the number one spot for electrical retailers by just one per cent.
The survey asked customers to rate services such as product availability, pricing, website usability and delivery service, and the Co-op scored 19 stars out of a possible 20. As a result of scoring in the top band of customer scores and receiving 5 stars for both price and delivery, Co-operative Electrical has achieved Which? Recommended Provider status for electrical products.
Following the publication of its online shops survey, Which? has launched a campaign to Stamp Out Dodgy Deliveries, targeting shops to improve the delivery service they provide.
James Holland, Managing Director at The Co-operative Electrical, said:
“Consumers buy online for ease and convenience and the delivery service people experience should be just as smooth. The Co-operative, offers a free, time-specific delivery slot and courier service on all electrical items purchased online and we fully back the Which? campaign to put the brakes on dodgy home delivery services.”
Earlier this month Co-operative Electrical became the first online electrical retailer to sell all extended warranties on electrical products at cost. The business has pledged to make no profit on the insurance option on a range of products, from cookers to fridge freezers and TV’s to washing machines.