Co-op’s newest store launches to serve the community of Attleborough including a focus on showcasing sustainability

18 September 2026

• Co-op launches its newest store (Friday, 18 September) to serve and support the community in the Norfolk market town of Attleborough
• The store is the latest to launch with a focus on showcasing sustainability to members and customers. The stores are designed to test and demonstrate new ideas, technologies and solutions that can reduce environmental impact, improve energy efficiency and support Co-op’s ongoing commitment to responsible retailing.

Co-op launches its newest store to serve and support the Norfolk market town of Attleborough (Friday, 18 September), including a focus on incorporating and showcasing the latest sustainability features in its efforts to demonstrate and drive innovation as part of Co-op’s ongoing commitment to responsible retailing.

The store team were joined by the head teacher and pupils from the nearby Rosecroft Primary School, who helped to cut the ribbon and declare the new store open to serve the community. The pupils had also designed ‘sustainability themed’ bunting as part of the launch.

Located in London Road, Attleborough, the store opens between 7am-10pm daily offering Co-op’s extensive range and choice of fresh and chilled products; in-store bakery, hot food and, Costa Coffee Express. This sits alongside Co-op’s focus on meal deals and food to go; Fairtrade products; ready meals and meal ideas – including Co-op's new Indian-inspired ‘Served’ range; pizzas; fresh meats and dairy; chilled beers and wines, fresh flowers and, everyday essentials.

Co-op’s latest ‘sustainability showcase store’ has been designed to communicate and share the sustainability initiatives that often go unnoticed behind the scenes, helping members and customers better understand the positive impact of everyday store operations. Measures range from motion activated fridge lights to water efficient fixtures, which are all built into the store design.

The new store – which has created 10 local jobs - will be utilised as a ‘test, learn and adopt’ environment allowing new sustainability technologies to be trialled, with the potential to roll-out and scale across Co-op’s wider estate. This includes coffee pod and soft plastic recycling services, making it easier for residents in the community to recycle, with soft plastic recycling allowing residents to return and recycle materials not widely accepted via household kerbside recycling.

EV charging points are also available, allowing vehicle charging whilst customer’s shop.

An InPost Locker is available for convenient parcel collection services, which can help to reduce mileage in last-mile logistics by consolidating multiple deliveries into a single stop and eliminate repeat door-to-door trips from missed deliveries.

The site also features nature-positive features such as wildflower meadow and bird-nesting bricks, helping to support local biodiversity and species such as sparrows and swifts.

Alex Ball, Co-op's Area Operations Manager, said:

“We are delighted to invest in Attleborough, and proud to launch Co-op’s newest store and, latest sustainability showcase location – the store looks fantastic. We invest to create local stores which are more than just a shop, they are a hub contributing to local life and meeting the needs of communities. We have a focus on offering quality products, value and choice that can be enjoyed by everyone along with a range of added services. In addition, as a showcase store, we demonstrate our sustainability work in action - often going unnoticed behind the scenes, in-store communications inform our members and customers on the impactful changes we are making in our stores to help us on the important journey to net-zero”.

“We’re proud to serve Attleborough, and look forward to welcoming the community as they pop into their new Co-op. We’re here to contribute to local life and conveniently serve and support the community.”

There are offers, deals and promotions throughout the store for everyone. Member price savings create additional value for Co-op members who can save more with lower prices on the everyday essential products shoppers buy most.

Committed to backing British agriculture, all of Co-op’s own meat, poultry and dairy is 100% British – including in its pies, ready meals and sandwiches. Fairtrade products are available across the store supporting farmers, workers and their communities around the world who grow and produce products and ingredients for Co-op. Co-op’s own-brand water also supports clean water and sanitation projects in some of the world's poorest communities through Co-op's partnership with The One Foundation – Co-op donates 3p for every litre of own-brand water sold to the charity.

With its history dating back more than 180 years, Co-op is one of the world’s largest consumer-owned co-operatives. Co-op exists to create value for its membership and communities, its more than 7 million members own the business and play an intrinsic part in the governance of the organisation.

Co-op has reduced greenhouse gas emissions from its own operations by 65% since 2016, its longer-term target is to be a Net Zero business by 2035 across its own operations, and by 2040 across its value chain*.

More information about the benefits of Co-op Membership is available by visiting coop.co.uk/membership

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Editor notes:

*Scope 1 & 2 ; ** Scope 3

About Co-op:

Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance and legal services. Owned by around 7.2 million active member-owners, Co-op exists to meet their needs and champion the causes they care about. With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 8,000 additional outlets, Co-op employs 53,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK

Further information:

Andrew Torr
Lead Press Officer | Co-op Group
M – 07702505551
E - andrew.torr@coop.co.uk
E – pressoffice@coop.co.uk