Crisp-mas comeback: Co-op revives fan favourite Roast Potato Crisps

07 September 2026

• Christmas wishes do come true as Co-op’s Roast Potato Crisps are back by popular shopper demand
• In stores now with a brand-new crinkle cut twist for extra crunch and new look
• Since disappearing from shelves in 2023, Co-op has continued to receive requests from shoppers calling for the flavour's return
• Roast Potato joins the wider festive crisp range, alongside returning Pigs in Blankets and new for 2026, Wagyu Beef & Caramelised Onion

Crisp-mas has come early for snack lovers as Co-op brings back its beloved Roast Potato Crisps after a three-year hiatus.

Back by popular demand, the fan favourite has returned to Co-op stores nationwide this September as part of the retailer's eagerly anticipated festive crisp range, giving shoppers one of the first tastes of Christmas.

First launched in 2019, the crisps quickly developed a loyal fan base thanks to their surprisingly bold taste despite a seemingly simple name. More than just potato, they combine sea salt, garlic, rosemary and black pepper to recreate the seasonings that transform the humble roast potato into the star of Christmas dinner.

Ever since disappearing from shelves in 2023, shoppers have been calling for their return, with comments including:

"Bring back the Ultimate Roast Potato flavour"

"Any chance of Roast Potatoe flavour returning please?”

“Where did your roast potato crisps go?... please can we have them back?”

Now, the retailer has brought it back with a new crinkle-cut twist, joining another festive favourite, Pigs in Blankets Crisps, alongside a gourmet new edition, Wagyu Beef & Caramelised Onion flavour. Each flavour is made with carefully selected British potatoes and are hand cooked in small batches for the perfect crunch every time.

Natalie Dawe, Crisps, Snacks and Nuts Development Manager at Co-op, said: "Our crisps have developed something of a cult following over the years, with our customers regularly championing their favourites. This year, we're delighted to bring back our Roast Potato Crisps and what I love about them is that the flavour always sparks discussion… it’s much more than meets the eye! Combining salt, garlic, rosemary and black pepper to recreate the taste of perfectly seasoned roasties.

Alongside Pigs in Blankets and our new Wagyu Beef & Caramelised Onion flavour, we're excited to bring that early festive feeling to shoppers!”

Co-op’s Christmas crisps range:

Irresistible Ultimate Roast Potato Crinkle Cut Crisps, 150g, £1.75 Inspired by the staple of every Christmas dinner - using the herbs, seasoning and oils often used to create the perfect roast potato dish: Cornish sea salt, garlic, rosemary, black pepper and extra virgin olive oil.

Irresistible Wagyu Beef & Caramelised Onion Flavour Crisps, 150g, £1.75 New for 2026 and tapping into the growing popularity of Wagyu, this rich, gourmet-inspired recipe combines British Wagyu beef with sweet, caramelised onion.

Irresistible Pigs in Blankets Crinkle Cut Crisps, 150g, £1.75 A festive staple at Co-op returns. Each crisp is covered in a smoky, savoury, pigs in blankets seasoning, capturing the taste of everyone's favourite Christmas side dish.

-ENDS-

About Co-op: Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance and legal services. Owned by around 7.2 million active member-owners, Co-op exists to meet their needs and champion the causes they care about. With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 8,000 additional outlets, Co-op employs 53,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK.