It's beginning to look a lot like 'Fizz-mas' . . .Co-op sees Prosecco outsell pints of milk on Christmas Eve

24 December 2025

Date: 24 December 2025

It’s beginning to look a lot like ‘Fizzmas’ ...as Co-op reveals Christmas Eve to be its peak day for shoppers to ‘pop’ a bottle of Prosecco in their basket, with the popular Italian sparkler even outselling a pint of milk.

(Image: It's beginning to look a lot like 'Fizzmas' - Co-op award winning Prosecco.)

The Convenience retailer is planning for an extra fizz in sales on the day before Christmas with around 250,000 bottles heading into its stores, as they expect purchases of Prosecco on Christmas Eve to average more than a bottle every second, across its 2,300 stores.

Adding a sparkle to any occasion or celebration, Christmas Eve and New Year’s Eve are the only times of the year that Co-op sees Prosecco out-sell a pint of milk**.

Rebecca Oliver-Mooney, Co-op’s Director of Commercial, said: “Prosecco continues to be a hugely popular choice, particularly at this time of year, with our shoppers and members looking to pick up something for those Christmas festivities which offer fantastic quality and value and is guaranteed to be a real crowd-pleaser for their guests. We’re anticipating demand to boom during Christmas week and we’re stocking up ahead of the big rush.”

Awarded a Which? ‘Great Value Accolade’, Co-op’s top-seller is its Irresistible Prosecco (75cl).

Described as an elegant sparkling wine, it is made in Veneto, the famous Prosecco area of Northeast Italy.

It has a light, fresh fruit aroma and a delicate, refreshing finish and, it is now reduced to £6.50* (for Co-op members) until 2 January 2026.

For more information about all the benefits of Co-op membership - visit coop.co.uk/membership

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• £7.50 for non-members.
  **Based on forecasts and 2024 sales data - Prosecco sales volume versus combined sales of 1 pint units of Co-op semi-skimmed milk; 1 pint units of whole milk and, skimmed milk (2pt)

__Further information: __

pressoffice@coop.co.uk

Andrew Torr
Lead Press Officer, Co-op
t - 07702505551
e - andrew.torr@coop.co.uk