Monty's Ding Dong Ale “Chimes” With Co-op Customers After Securing Listing
08 December 2017
Montgomery-based Monty’s Brewery is seeing its Ding Dong ale “chime” with customers at the Co-op after securing a deal to supply the community retailer’s stores.
The Co-op has expanded its local sourcing programme with a dedicated Christmas range showcasing Welsh producers.
Monty’s – which already supplies its Sunshine and, Moonrise ale to the Co-op – will supply the limited edition Christmas ale to approaching 100 Co-op food stores.
Pam Honeyman, co-founder of Monty’s Brewery and Head Brewer, explained:
“Ding Dong is a golden, light ale. We were keen to brew a Christmas beer that is not over-powering, and is ideal for the home market and gifts and, for when people come together for parties and celebrations – we are delighted to secure a further listing at the Co-op. Its stores open up new markets for us in communities across Wales and we are confident that Ding Dong will ‘chime’ with the Co-op’s customers over the festive season.”
Simon Dryell, Head of Local Sourcing at the Co-op, said:
“Locally produced ale is an exciting category, we see significant potential for sustainable growth, and we are delighted to champion beers which are brewed with pride and passion to deliver consistently great quality and taste - a dedicated Christmas range showcasing local suppliers is an exciting development as part of the Co-op’s ongoing commitment to showcase, celebrate and support Great Welsh food and drink.”
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