Co-op and EG On The Move expand partnership with new to market roadside service station in Lincolnshire
16 September 2025
- Co-op expands its partnership with leading forecourt business EG On The Move with new roadside service station and food offer set to launch in Lincolnshire this week.
A new roadside service station and convenience store launches in Lincolnshire this week (Thursday, 18, September) combining EG On The Move’s petrol forecourt with Co-op convenience.
Known as EG On the Move, Wyberton Services, the new to market site is located on The Quadrant, Coney Way, Wyberton. The 24-hour site includes six fuel islands with two dedicated HGV lanes; two jet washes plus air and vacuum.
Available 24-hours, Co-op’s convenience store brings quality food and drink, deals and promotions to the forecourt- everything to ‘re-fuel’ motorists on the go or, provide food for later. Including self-service Starbucks coffee; bakery products and hot food and cold drinks, alongside a focus on quality fresh, chilled and healthy produce; meal deals; freshly prepared sandwiches; pizzas and, everyday essentials. Co-op is committed to backing British agriculture, and all of its own fresh and frozen dairy, meat and poultry is 100% British – including in its pies, sandwiches and ready meals.
Martin Rogers, Director of Partnership Development, Co-op, said: “The Wyberton service station is focussed on meeting the fuel and food needs of motorists and those who live in the surrounding area, and we are delighted to again partner with EG On The Move on the launch of this latest new-to-market site. We are focused on scaling our franchise business, and look forward to identifying more locations for joint growth with EG On The Move where we can create a compelling forecourt and convenience food offering together.”
Zuber Issa, CEO, EG On The Move, said: “We are focused on growing our network and delivering enhanced customer experiences that reflect the fuel and retail demands of those who travel or live nearby. We are delighted to collaborate with Co-op on our latest site, we are committed to quality and innovation and we look forward to continuing to grow our relationship with Co-op to enhance the convenience store offer aligned to our forecourts to create a fuel and food destination.”
The food service offer at the roadside service station also includes Delice de France – La Bakery and Roll Over hot dogs.
The Wyberton site expands the partnership between Co-op and EG On The Move following a successful trial together last year. In July (2025) Co-op and EG On The Move also collaborated on a new to market site on the A1308 Needham Road, Stowmarket.
For more information about Co-op's award-winning franchise business, visit www.coop.co.uk/franchise
Co-op is one of the world’s largest consumer-owned co-operatives, with its history dating back more than 180 years. Co-op exists to create value for its membership and communities, its 6.5m members own the business and play an intrinsic part in the governance of the organisation.
More information about the benefits of Co-op Membership is available by visiting coop.co.uk/membership
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About EG On The Move
EG On The Move Ltd was part of EG Group but is now a subsidiary of EG Retail Services. EG On The Move is a leading petrol forecourt and convenience retailer based in the United Kingdom, operating an extensive network of stores that provide a comprehensive range of products and services including fuel, foodservice, grocery and merchandise. The company has carved out a niche in the retail sector by integrating traditional fuel services with modern convenience retailing, including electric vehicle (EV) charging stations.
About Co-op
Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance, and legal services. Owned by over 6 million active member-owners, Co-op exists to meet their needs and champion the causes they care about. With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 6,000 additional outlets, Co-op employs 54,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK.
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Further information:
Andrew Torr
Lead Press Officer, Co-op Group
Co-op Press Office
M: 07702505551
E: andrew.torr@coop.co.uk
pressoffice@coop.co.uk