Olympic sprinter’s sports drink in the fast lane
15 May 2017
A sport nutrition drink developed by former Olympic gold medalist Darren Campbell has secured a listing with the Co-op.
South-Wales based Pro Athlete Supplementation (PAS) developed the Pro Iso drink for the Wales rugby team and was last month confirmed as an official supplier to the British & Irish Lions.
Pro Iso was developed by performance nutritionist Jon Williams and former Olympic sprinter Darren Campbell, together with the Powys-based Radnor Hills Mineral Water Company.
The Co-op will initially roll-out the drink to 80 of its Welsh food stores from this month (May 2017) as part of its commitment to sourcing local produce.
Darren Campbell, who moved to Wales from Manchester almost 25 years ago and, lives in Rogerstone, near Newport, said:
"I have always been empowered by positive thinking, all I had was belief, instilled by my mother – even teachers said I would amount to nothing. My career now is all about helping others to fulfil their potential, whether that is through PAS or coaching.
"We are delighted with the listing at the Co-op, the first national retailer to stock our drinks. The move will support our business growth and ongoing development and help to raise awareness of our brand in local communities."
Chris Butler, national accounts manager for Radnor Hills Mineral Water Co – which uses an underground aquifer at the Heartsease Farm where the family-run firm was founded, said:
"We estimate that the listing could be worth more than 70,000 bottles of the Pro Iso drink over twelve months, in addition, the Co-op's locations in local communities also support our taste tests on the road, a key part of our approach to reach new customers."
Twelve other producers have also been awarded contracts to supply 80 Co-op stores in Wales at the same time as Pro Iso, there are also new listings for: Welsh Lady Preserves, Bryn; Jones Crisps of Conwy; Welsh Brew tea and coffee from Newton, near Swansea; Matt and Ben's Proper Fudge, Pwllheli; Daioni Organic milk from Ffosyficer Farm, Dyfed; CNWC Crackers, Ceredigion; Aberffraw Biscuit Co, Llanrwst; Parsons Pickles, Burry Port; and Coco Pzazz hand-poured chocolate from Caersws.
Simon Dryell, Ranging Manager for the Co-op, added:
“Our commitment to investing in local produce is gathering momentum and consumers are responding – quality and trust are key for consumers. Sourcing local produce is about much more than just ‘hanging out the bunting’ it’s a cornerstone of our food strategy, and we are proud to celebrate and showcase great British food and drink and give it pride of place in store.”
Co-op Press Office
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