One million shoppers tap into Co-op’s new digital Membership app
06 November 2020
More than one million Members have now downloaded Co-op's digital Membership app, the retailer has revealed today (Friday, 6, November), which unlocks extra value and personalised offers as part of its refreshed Membership programme.
Co-op’s Membership programme was refreshed four weeks ago, and since then the app has spent time second only to Track & Trace in popularity on both Apple store and Google Play. The app also includes a new scannable digital Membership card, enabling enables consumers to swipe their card in a contactless way.
Co-op Members see 2p for every pound spent on own-brand groceries returned to their personal Membership rewards balance, alongside personalised weekly offers on the app and Member only in-store promotions. There are also savings to be made on funerals, insurance policies and legal products and services.
The Co-op now also donates the same amount (2p in every pound spent on Co-op own-brand groceries) to local grassroot projects - this amount has doubled, and supports the vital work of local causes to create healthier and happier communities and to help those most in need, including a focus on access to food and mental wellbeing.
Exclusive personalised and tailored offers made available through the app have already seen around 250,000 Members “bag” a free Co-op Irresistible 100g Fairtrade chocolate bar during launch week, and seen Scalini Prosecco 75cl offered at a special Member price of just £5.
Greg Hutchison, Director of Membership & Personalisation, Co-op, said: "Co-op is committed to creating value for our Members and communities, and with the re-fresh of our Membership programme and launch of our digital app we are now able to do even more of this. We’ve been thrilled with the response to the app and its exclusive offers. Plus, the ability to scan the new digital Membership card at our tills to minimise social contact has also been very well received - and, we have plans to roll-out more features in the coming months too. We’re delighted to be able to reward our Members for their loyalty and to double the amount we give to local causes to support the vital work they carry out in communities during this unprecedented and challenging time.”
Members can also access recipe suggestions, and choose the local causes that they want to support through the app.
Since 2016, 21,000 community groups have shared over £70m through Co-op’s Membership programme, and the programme refresh has seen the amount Co-op donates to local causes double.
Co-op has around 4.6M active Members, and alongside Food, it operates: Co-op Funeralcare, Insurance, Health and Legal Services.
More information about the benefits of Co-op Membership is available by visiting https://www.coop.co.uk/membership
Co-op Press Office